Yesterday HEINEKEN UK caused a stir when it announced it was launching a new range of Green Pints.
While some believed it was a prank or a delayed April fool, it can be revealed today that millions of Britons have already been drinking Green Pints without realising it.
That’s because a pint of beer does not have to be coloured green to be sustainably ’green’.
Green Pint from HEINEKEN UK is already transforming sustainability and waste reduction in the pub trade, thanks to the first green draught cooling technology found in over 6,500 pubs and bars all over the UK, with many more set to follow.
A Green Pint Pub powered by HEINEKEN’s SmartDispenseTM technology saves 83% of water compared to a pub using a standard dispense system, whilst ensuring their customer gets a perfect pint served at sub-5°C every single time.
Over the past seven years the impact of Green Pint pubs using revolutionary SmartDispenseTM technology, has resulted in 107m pints of water and 394 tonnes of CO2 saved, thanks to this energy-efficient smart technology which works from the cellar to serve. That’s the equivalent to almost 340,000 full bathtubs of water3 saved, just by enjoying a sustainable pint from a Green Pint Pub.
With 79% of consumers changing their purchase preference based on sustainability, pubs across the UK are now able to shout about their sustainable ‘green pub’ credentials. To find out where your nearest Green Pint pub is, punters can head to the ‘Green Pint’ map on Useyourlocal.com from 17th May 2021.
Patrick Frawley, Landlord of The Gun Pub, London said: “On the surface, The Gun may look like your normal pub. However, what our customers cannot see is that we have embraced one of the most advanced technologies available to ensure the most sustainable pints are being poured every time. Our customers may not be able to see the difference in their green pint, but they can taste it with the consistency of serve every time.”
Richard Stephens, Head of SmartDispense and Draught Quality, HEINEKEN UK said: “When we make sustainable purchase decisions, we think that may apply to cars, clothes or groceries, but not our choice of pub. Many British pubs may not have changed in appearance for centuries, but thanks to Green Pint powered by SmartDispenseTM technology they are at the vanguard of the latest innovation in sustainability and waste reduction.
“While the nation may not be ready for green coloured pints, we know there is a need and demand for our Green Pint.”
Welsh Government calls on more people to host Ukrainians in their homes
Council describes 10 year-old Leon as ‘Environment Hero’ for Whitland litter picks
How one woman’s tragic loss helped save a child given just hours to live
Children’s hospice say they’re determined to keep doors open despite energy crisis
Council announces nearly 90 projects to tackle post-pandemic cost of living crisis
Free ‘Grow How’ session to help gardeners make the most of autumn gardening
Llanelli Half Marathon: Running on a high
Strictly Come Dancing: Ellie Simmonds talks first dances, fake tan and facing off for Glitterball glory
Cleaner water linked with smaller cockles that die younger, research on Burry Inlet reveals
West Wales women up for awards in leading Welsh ceremony
Bus drivers set to walk out in First Cymru pay dispute
From stamps and coins to passports and police helmets: What will change following the death of the Queen
Gorseinon pub overlooking rugby and cricket club could become flats
Smoke seen for miles as former Cinderella nightclub on Mumbles Pier catches fire
Council suspends non-essential services on September 19
Pembrokeshire crowds ready to welcome 10th IRONMAN Wales
Plans for apartments on former Neath Workingmen’s Club site
Tributes paid to HM Queen Elizabeth II as communities prepare mourning arrangements
Transport strikes postponed following Monarch’s death
28 year-old Port Talbot stroke survivor takes on mountain climb after learning to walk again
Bridgend5 days ago
Bus strikes back on after Queen’s funeral postponement
Bridgend4 days ago
Bus strike cancelled after First Cymru and unions come to agreement
Motoring7 days ago
Coastguard release dramatic pictures of car after it falls off cliff at Mumbles car park
Llanelli6 days ago
Everything you need to know ahead of the M&D Care Llanelli Half Marathon
South Wales Police6 days ago
Police want to speak with this man after assault in Uplands
Cardiff Airport7 days ago
Cardiff Airport restarts Italian flights and gets new direct Romanian destination
Business7 days ago
TUI Invests in team with help of Gower College Swansea
Environment5 days ago
Trecco Bay Holiday Park takes part in Great British Beach Clean