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The most popular Olympic Sports in Swansea revealed



New data has revealed which Olympic sports are the most popular across the UK, with Swansea being big lovers of Trampolining, mountain biking and skateboarding.

Better, the UK’s largest charitable social enterprise, with facilities offering 95% of all the Olympic sports, analysed search popularity for every sport in the upcoming Olympics to discover which ones have the country most excited.

The ranking looks outside of the classic ‘big four’ sports of football, boxing, golf, and rugby, seeking instead to explore the less mainstream sports associated with the huge international sporting tournament being held in Japan this year.

The top 10 ranking for Swansea

Olympic SportAvg. monthly searches
mountain biking480

The UK’s favourite Olympic events are trampolining, mountain biking and skateboarding, based on the search demand in the months leading up to the summer Games.

In 2021 so far, there has been a total average monthly search volume of 3.19 million for the 46 sports on show, and in June, the Wikipedia pages of all the sports were viewed a total of 1.35 million times, highlighting the vast number of people seeking to learn more about how these Olympic Games will be played.

In the year so far, there have been an average of 201,000 searches per month for trampolining and 165,000 searches for both mountain biking and skateboarding, followed by 110,000 for fencing. Meanwhile, based on the monthly average page views for the Wikipedia pages on each sport, one of the new Olympic sports, Karate, comes out on top with 177,202 views.

Google Rank Sport Search Volume 2021 Wiki Rank Sports Monthly Average Wikipedia
2Mountain bike165,0002Canoe/Kayak Slalom132,266
6Tennis74,00063×3 Basketball73,025
9Athletics33,1009Road Cycling57,698
10Badminton27,10010BMX Racing56,709

This year, Team GB will be represented by its largest-ever delegation for an Olympic Games on foreign soil, with 376 athletes competing, and will also be taking more women than men for the first time.

Better investigated the popularity of all 376 Team GB athletes and found former Gold Medallist in tennis, Andy Murray, came out on top followed by double gold medallist rower, Helen Glover and World Champion sprinter, Dina Asher-Smith.

Ranking Athlete Sport Avg. monthly searches
1Andy MurrayTennis201,000
2Helen GloverRowing40,500
3Dina Asher-SmithAthletics27,100
4Tommy FleetwoodGolf27,100
5Heather WatsonTennis22,200
6Stephanie DavisAthletics22,200
7Adam PeatySwimming18,100
8Paul CaseyGolf18,100
9Steph HoughtonFootball18,100
10Fran KirbyFootball14,800

Aspiring Olympian, Ben Cumberland, aged 18, is a Triathlete based in Vale of White Horse and said: “Back in the 2012 London Olympics I was lucky enough to get tickets to an event and experience the Games. I was inspired to take up my sport thanks to a teacher at school whose son was part of the local Triathlon club and suggested I get involved.”

For young people watching the Games and thinking of getting involved in a new sport, he said: “Don’t be afraid to try something new!”

Find the full ranking and more details here. 


(Lead image: kovop58 / shutterstock)

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Arts and Entertainment

Swansea summer of fun set to follow airshow success




Swansea’s amazing summer of fun is set to continue in the coming weeks following the high-flying success of the Wales Airshow.

The two-day Wales Airshow is the biggest free annual event in Wales and at the weekend tens of thousands were at the city’s prom to enjoy it.


Robert Francis-Davies, Swansea Council’s cabinet member for Investment, Regeneration and Tourism, said it was nice to see the much-loved show that took a two-year break due to the pandemic back this year. It’s due to return on July 1 and 2 in 2023.

Last weekend’s show was just a curtain-raiser for an unprecedented year of high-flying entertainment and sports events taking place across the city this year.

Cllr Francis-Davies said: “We’ve got an incredible array of other events still to come, including major music acts like Nile Rodgers and Chic, Paul Weller and Anne-Marie, all of whom will be performing at Singleton Park this summer.

“And that’s on top of rock legend Elton John who made the Stadium his own last week as part of his farewell world tour.

“There will also be free international spectator events like IRONMAN 70.3 Swansea, Volvo 2022 World Triathlon Para Series Swansea and the Para Sport Festival, all of which are being hosted by the city in August.”  

Anne-Marie will be playing Swansea’s Singleton Park on Saturday 30 July (Image: Wikimedia / Harald Krichel / Creative Commons)

Cllr Francis-Davies said: “The council made it a policy commitment that after two years of the pandemic, 2022 would be the best-ever year for exciting, world-class sport and entertainment in our city. Working alongside our partners and events promoters, we are delivering on that promise.”

He added: “There will also be excitement indoors as well as outdoors as all this will be taking place not much more than a stone’s throw from the Grand Theatre and Swansea Arena with their incredible line-ups of events and acts that’ll also be in full swing.

“All our events will be backed-up by our Destination Marketing teams who will be sharing the news of the big Swansea welcome across the UK. We’re backing local tourism and entertainment businesses and we want everyone planning a staycation in Wales and the UK to know about it.”

The council will also be supporting events arranged by other groups and organisations – from community bike rides to triathlons and duathlons.

Thousands flocked to Swansea Bay for the Wales Airshow (Image: Swansea Council)

Cllr Francis-Davies said: “Some special events to look out for are a Gala performance at Swansea Grand, to celebrate its 125th anniversary, and the return of Swansea Festival to the Brangwyn Hall.

He added: “Following on from the Queen’s Jubilee celebrations, we will also see the return of popular events including food festivals and outdoor cinema.”

Cllr Francis-Davies said the council will also be helping host three national cultural programmes that will play out across the city throughout October. 


He said: “The World Reimagined is a national public arts and education programme, focusing on better understanding our shared histories to make racial justice a reality.

“The education and community programme will run throughout the summer and result in a spectacular arts trail of globes in key locations, creating a new temporary visitor attraction for locals and visitors alike to enjoy.”

World Reimagined will take place alongside two major projects of UNBOXED: Creativity in the UK – a national celebration of British creativity.

The first project sees Swansea hosting both the Welsh and UK wide commissions, including a walking trail by the Reading Agency, working with our libraries, virtual and augmented reality to bring reading and storytelling to life.

The second project is called GALWAD: A story from our future. It’s produced by Collective Cymru and will include a new performance by National Theatre Wales culminating in an immersive public performance in Swansea city centre.


Cllr Francis-Davies said: “The latter part of this year sees the ever-popular Admiral Swansea Bay 10K in September, the annual Fireworks display and the not-to-be-missed Christmas Parade in November.

“All these events will demonstrate not only that Swansea is throwing open its doors to offer its biggest-ever welcome to visitors this year but it’ll also be a major boost for the events, tourism and hospitality sectors after a tough two years.”

(Lead image: Swansea Council)

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Tyson Fury comes to Swansea as Ware-house Gym celebrates first anniversary




“Gypsy King” Tyson Fury is making a special appearance at Cwmdu’s Ware-house Gym as the venue marks its first anniversary.

Is he retiring or does he have plans for making another comeback?


Chris Ware, one of the owners of Ware-house Gym says he’s looking forward to the boxing legend’s live and unscripted visit, which promises a great night of entertainment and maybe even a song or two from the people’s champ himself.

Chris said: “It’s amazing to have such an iconic sports man coming to Swansea. Not only has he inspired so many people through sport but also the way he has battled his own mental health problems.

“His story is amazing on so many levels. He appeals to so many people, and it’s a privilege to have him in the gym.

“Between world class dance brands and now one of the biggest sports stars in the world is coming to Ware-House Gym Swansea, it’s been a great first year.”

The gym opened last year during the height of the pandemic, but despite it’s difficult start the venue has gone from strength to strength.


It even hosted a pop-up nightclub as Sankeys, one of the UK’s most recognisable club brands announced the opening of their first Welsh venue at the gym.

The Cwmdu venue is now attracting national attention, as the gym became finalists in the UK Active awards for “New Concept, Build or Design of the Year.”

Staff at Ware-House Gym with owner, Chris Ware (centre)

Chris added: “We have pushed and stretched ourselves to provide a 5 star facility that everyone is welcome in.

“When we look back at our plans, we have nearly ticked off every little detail we aimed for. It has been exhausting and stressful but the support of our members and professionalism of our staff has helped us keep the standards so high.

“We have set the bar and we want to move forward as the best gym in the UK.”

Tyson Fury is at Ware-house Gym on Saturday 16 July, with tickets available from Warehouse’s website.

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Swansea City Football

Swansea Building Society to become new Swansea City AFC back of shirt sponsors




Swansea Building Society has renewed its partnership with Swansea City Football Club in a new sponsorship deal which will see the building society, with headquarters in the city, become the back of shirt sponsors for the 2022/23 season.

The renewed commitment follows a three-year sponsorship deal with the Championship team, which saw an executive lounge at the club’s home venue – the stadium – renamed the Swansea Building Society lounge.


The new deal will see the Swansea Building Society logo adorn the club’s kit in a prominent position on the back of the players shirt on both the home and away kits for the 2022/23 season.

Swansea Building Society and Swansea City AFC have a long history together, with the Society providing various sponsorships to the club over recent years. Both organisations also share a similarly long history as key features within the Swansea community. The football club, then known as Swansea Town, won its first league honour in 1924, just one year after the founding of Swansea Building Society as a mutual. Both have gone on to achieve considerable growth and success in the intervening years.

As the building society approaches its centenary year, it has achieved record results and passed the significant milestone of £500 million in total assets.

Consequently, the mutual – with branch offices in Swansea, Mumbles, Carmarthen and Cowbridge – has expanded, investing £1 million in IT, and recruited six new members of staff in the current year to date. This was all achieved on the back of posting growth of £28.5 million in the first quarter of the year – its highest ever growth figure in any quarter since the Building Society was formed in 1923.

The Society’s principal objectives are the provision of savings and mortgage products across the South Wales area. Its unique range of personally tailored mortgages are funded by the savings of its members. As the only financial institution with its headquarters in South West Wales, it prides itself on its personal, face-to-face approach, which it uses to serve its members, customers and their communities in a tailored and flexible way. This approach enables it to help individuals and their families achieve their financial goals securely.


Alun Williams, Chief Executive of Swansea Building Society, said: “It’s wonderful for the Society to be able to renew its partnership with Swansea City Football Club as back of shirt sponsor for the coming season. Swansea Building Society has a long tradition of support for the city’s football club, and we share a similarly long and rich history, as well as a commitment to the city of Swansea and its communities.

“The Society approaches its centenary celebration having recently achieved record results and passing several significant milestones. In that context, we felt it important to renew our commitment to Swansea City AFC, and we wish the club every success for the coming season and beyond.”

Lead image: Alun Williams, Chief Executive of Swansea Building Society (left), with Lee Merells, Commercial Sales Manager Swansea City AFC

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