Post Office has launched its first ever loyalty scheme with financial rewards for users of its free, fast-track Drop & Go service.
Drop & Go customers increased fourfold in the run-up to last Christmas. The service is popular with small businesses, marketplace sellers and customers who started ‘bedroom businesses’ during the lockdowns. Approximately two thirds of marketplace sellers rely on Post Office’s 11,500 branches for their customers’ parcels.
Post Office will now reward customers that spend £100 or more per month with the Drop & Go service during November and December at their local branch.
Nick Read, Chief Executive at the Post Office, said: “The parcel market will see fierce trading throughout the critical Christmas period and Post Office will challenge for increased share with our first ever loyalty scheme for customers. Our physical presence in every local community across the UK, combined with the expert knowledge and advice Postmasters provide regarding postage, means we are well placed to support small and independent businesses during the busiest time of the year.”
The loyalty scheme has been created in partnership with Postmasters, who have also helped improve Drop & Go with new users able to access their account instantly with a simpler customer journey.
Post Office is launching a multi-channel marketing campaign: a partnership with eBay; advertising across Instagram, Facebook and Twitter; a Google My Business campaign; and advertising on podcasts popular with small and medium enterprises.
How the loyalty scheme works
There are two “Reward Periods” (1 November- 30 November 2021 and 1 December – 31 December 2021). Existing or new customers need to spend at least £100 in one or both of the Reward Periods. Whatever is spent over £100 (regardless of the number of parcels or price of parcels) during each Reward Period will earn the customer a reward that can be redeemed to their Drop & Go account.
In the first week after each Reward Period has ended, the customer will receive confirmation of the value of their promotional reward along with a barcode that can be used in their local branch to apply credit to the customer’s Drop & Go account. The loyalty scheme ends on 31 December 2021.
(Lead image: Post Office)
Edwards potential can lead to bright Wales career believes Fussell
Tempo the key for Duff as Swans prepare to face Huddersfield
New project to bring empty shop units back into use
Mount Pleasant shoplifter jailed after assaulting security guard
Wholesale changes for Ospreys for Benetton clash
‘I can never live a normal life after being stalked’ – Brave women speaks out about domestic violence in new Police campaign
More homes developed in former council buildings in Swansea
Carmarthenshire GB Taekwondo star hopes Manchester Grand Prix can help inspire more people to pick up the sport
Swansea nurses meet King Charles during royal appointment
Llanelli politicians back alternative steel proposals as unions warn Tata’s current plans would mean closure of Trostre plant
Popular Swansea pub set for grand re-opening after £279,000 makeover
New light being shone on popular seafront promenade
Funding boost for Mumbles women’s fashion shop
Work completed on River Tawe pontoon
Aldi Fforestfach celebrates grand opening with help from Paralympian
Specsavers to invest more than £400,000 in new Mumbles store
Castle Square transformation takes new step
Free buses returning to Swansea for the festive period
Plans submitted for sustainable aviation fuel plant in Port Talbot
Will Pepper’s Christmas wish come true after 800 days waiting for a home?
Money2 days ago
Morriston receives banking hub following community request
Carmarthen3 days ago
Council agrees sale of sprawling former asylum in Carmarthen
South Wales Police3 days ago
Three arrests after Mount Pleasant home attacked with ‘weapons’
Bridgend4 days ago
Independent pharmacy chain pick up former Lloyds pharmacy branches
Neath3 days ago
New look for Victoria Gardens children’s play area is completed
Business4 days ago
Swansea-based housing association enters into merger discussions with Rhondda organisation
Business2 days ago
Revamped H Samuel shop shines bright in Swansea’s Quadrant Shopping Centre
Rugby3 days ago
An evening of entertainment with Dan Biggar coming to Swansea