The return of Kevin the Carrot in the ‘standout’ TV advert of Christmas helped Aldi attract more than half a million new customers from the ‘Big Four’ supermarkets and propelled it to its best ever festive sales results.
Sales in December rose +0.4% compared to the previous year, when grocery spending was higher than usual due to the national lockdown and temporary closure of bars and restaurants.
Aldi was the only major supermarket to grow sales in the three months before Christmas according to Kantar and its sales were also up 8.1% on 2019.2
Giles Hurley, CEO of Aldi UK, said: “Kevin the Carrot reminded Britain last year that you do not need to be extravagant to be kind, just as you do not need to spend a lot to indulge your family with a little luxury at Christmas.
“As the UK’s fastest growing supermarket in 2021, our premium Specially Selected range notched up its highest ever sales. We saw strong demand for our award-winning beers, wines and spirits. Stand out popular products included our Specially Selected Exquisite Chesham Bronze Turkey as well as our English Sparkling Wine.
“As we look ahead, the top priority for most families this year will be managing their household budgets in the face of rising living costs. As the cheapest supermarket in Britain, Aldi will always offer the lowest prices for groceries, no matter what, and continue to support our British farmers and producers.”
During the run up to Christmas, Aldi sold more than 43 million mince pies, 21 million British pigs-in-blankets and 118 million Brussels sprouts. Its shoppers also bought more than 5.5m bottles of champagne, sparkling wine and prosecco for Christmas and New Year celebrations.
Aldi’s Christmas ad was deemed the year’s most effective by Kantar’s annual consumer survey. The advert, which saw Kevin the Carrot join forces with Marcus Radishford – voiced by Marcus Rashford MBE – highlighted Aldi’s support for the footballer’s campaign against child food poverty.
And the supermarket’s Christmas Food campaign also continued to grow, as it donated 1.8m meals this Christmas to local charities, food banks and community groups through its partnership with Neighbourly.
Behind the scenes, Aldi colleagues worked tirelessly in the run up to Christmas to ensure customers could get the products they were after at a price they could afford, every time they came to store.
Giles Hurley added: “There’s no doubt that 2021 was a long and difficult year for lots of people, but our amazing colleagues stopped at nothing as they came together to deliver the Christmas that our customers deserved.
“Of course, that is nothing new at Aldi, which is why we have always given our teams Boxing Day off so that they can enjoy the whole of Christmas with those dearest to them. It’s a well-deserved thank you and we look forward to doing exactly the same in 2022.”
Last year, Aldi announced plans to create 2,000 jobs in 2022 and invest a record £1.3bn over two years, opening 100 new stores as well as distribution centres, and refreshing existing stores as it continues to grow its share of the UK grocery market.
From next month, all store colleagues will be paid a minimum of £10.10 an hour nationally, or £11.55 for those inside the M25, ensuring Aldi remains the best-paying UK supermarket.
The news comes as rival ‘big four’ supermarket Sainsbury’s announced that it is raising it’s basic salary for it’s supermarket and Argos workers to £10 per hour.
Winner winner, weekday dinners: Morrisons introduces midweek dinners for under a fiver in its cafés
Amidst the cost of living crisis, supermarket giant Morrisons is introducing a ‘meal of the day’ for under a fiver to its cafés nationwide.
Every weekday from 3pm, a ‘Daily Special’ will be discounted, offering a saving of up to £3.89 on the individual product price.
The meal on offer will rotate each day and customers can choose from British roast chicken served with chips and coleslaw, a hearty chicken tikka masala, a 9-piece breakfast brunch, a succulent British cheeseburger served with chips and coleslaw and the ultimate beer-battered fish and chips.
The offer includes a drink and vegetarian alternatives are also available.
Each meal will be priced at £4.99, which the supermarket chain says makes them cheaper than the same evening meals at Wetherspoons, Harvester and Beefeater.
Morrisons also say that kids can also eat free all day with the purchase of any adult meal, meaning a family of four can enjoy a meal out together for just £9.98.
Ali Lyons, Head of Morrisons Cafés, says: “We know how hard it is for our customers at the moment and we want to make sure they are still able to enjoy a meal out, even on a budget. We’ve handpicked these favourites so that no matter what day it is, our customers can enjoy a saving.”
Morrisons £4.99 offer will be available in its 406 cafés nationwide after 3pm every weekday. The ‘Daily Specials’ on offer are:
Monday Roast Chicken served with Chips & Coleslaw or Cheese & Onion Quiche served with Chips & Coleslaw Tuesday Chicken Tikka Masala or Mac ‘n’ Cheese Wednesday Breakfast Brunch or Full Vegetarian Breakfast Thursday Cheeseburger served with Chips & Coleslaw or Vegetarian burger served with Chips & Coleslaw Friday Ultimate Fish & Chips
(Lead image: Morrisons)
Proposal to ban tea and coffee for under 16s in Wales branded ‘illiberal’
Proposals to consider banning the sale of tea and coffee to under-16s in Wales have been labelled ‘outrageously illiberal’ by the Welsh Liberal Democrats.
The Welsh Labour Government reportedly confirmed that it is considering the move as part of plans to make young people healthier and stop rising obesity rates.
The move comes as the Welsh Government raise concerns of the rising consumption of high-caffeine energy drinks among young people is also causing concern about the effects on their education.
Commenting Welsh Liberal Democrat Leader Jane Dodds said: “It is beggars’ belief that this is even under consideration.
“We are all aware obesity is a serious problem in Wales and it is important that we take action to reduce the levels across Wales.
“However, it doesn’t take an expert consultation to realise that tea and coffee are not responsible for high obesity levels.
“It would be outrageously illiberal to ban the sale of coffee and tea to under 16-year-olds, something which they regularly drink themselves at home.”
(Lead image: Elina Fairytale / Pexels.com)
Tesco makes it even easier for Swansea shoppers to help local food banks and charities
Tesco is making it easier than ever for shoppers to give a helping hand to food banks and charities feeding people in their local community, with ready-prepared donation bags at local stores in Swansea this summer.
The Tesco Food Collection is taking place in every large Tesco store across the UK from Thursday, June 30 until Saturday, July 2, and shoppers are being urged to donate long-life food to support local food banks in the Trussell Trust’s network and thousands of frontline charities supplied by FareShare. Tesco will top up all food donations made during the collection with an extra 20% cash donation to support the two charities.
The pre-filled donation bags, available during the collection, will contain items that are most-needed by the local Trussell Trust foodbank or frontline charities supplied by FareShare. Shoppers will be able to scan the contents at the till as part of their usual shop before dropping the bag into the food collection donation trolley.
It is one of a number of new ways that customers can give their support during this summer’s food collection. Shoppers can also for the first time round up their bill at the checkout to make a small donation to both the charities.
From this week it is also easier for customers who shop in Express stores to support the charities, with new permanent donation points being placed in every Tesco Express store in the UK for the first time, meaning shoppers will now be able to donate at Express stores year-round. Shoppers can also donate their Tesco Clubcard points online to either of the charities.
Tesco Head of Community Claire de Silva said, “This collection marks ten years of us working with the Trussell Trust and FareShare. During that decade our customers have been amazingly generous, donating more than 100 million meals during our food collections and at permanent collection points in stores. This summer we wanted to make it even easier for customers to donate as we know that every can donated really does help.”
Donations are more important than ever as the charities have reported increasing need for food.
Sarah Germain, CEO at FareShare Cymru, said: “Our charities are telling us that the need for food has vastly increased as a result of the cost-of-living crisis, and over the last year we’ve continued to deliver four meals every second to people facing food insecurity across the UK.
“That’s why we would be immensely grateful to anyone who is able to donate a bag of pasta or tin of vegetables over the Tesco Food Collection weekend – your generous donations will help us continue providing vital support to families struggling to cope this summer.”
Danni Malone, Director of Network Programmes and Innovation at the Trussell Trust added: “Every year, we are amazed by the generosity of Tesco customers who donate to the Food Collection.
“We know that many families on the very lowest incomes have been forced to the doors of food banks to get by, as the nation faces a rapid rise in the cost of living and continues to recover from the devastating effects of the pandemic. So, once again, we are calling on shoppers to give generously and make a difference to people who need our support over the coming weeks and months.”
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