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Entries open for 2022 Admiral Swansea Bay 10k

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Runners are being invited to get their entries in for the 2022 Admiral Swansea Bay 10k.

Swansea Council is planning for this year’s event to take place on Sunday, September 18. An early bird entry offer runs until January 31.

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Last year’s event marked the 40th edition of this highly popular race that always offers a flat, scenic coastal course.

The event has consistently won awards and the council wants the event to continue as a high-quality event, attracting runners of all ages and abilities. 

Swansea Council established the run in 1981 and has continued to organise it ever since – embedding it in the city’s annual events programme.

This summer will be the 16th occasion that Admiral has sponsored the event, which as well as the 10k, offers 1k and 3k junior fun runs, along with a 10k wheelchair race and a mascot race. 

Council cabinet member Robert Francis-Davies said: “The Admiral Swansea Bay 10k is a landmark in the running calendar and attracts participants from all over the UK.

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“It’s an exceptionally popular feature within Swansea’s annual events calendar; it’s fantastic for elite athletes, charity fundraisers and those looking to tackle their personal bests or conquer fitness goals. 

“The tremendous Swansea Bay backdrop and flat course help make it a top class event. “Last year’s special anniversary race was a huge success – and we’re confident that the 2022 event will be another big hit.

“We anticipate that demand for places will be high once again this year. We’d therefore encourage anyone interested to enter as soon as possible in order to avoid disappointment – once the race places have gone, they’ve gone!” 

Rhian Langham, Admiral’s head of people services, said: “We’re delighted to continue our sponsorship of the Admiral Swansea Bay 10k race and fun runs for the 16th year.

“Supporting events in our local community is very much part of our culture at Admiral, so it’s great to be involved in an event like this, especially after a challenging year.

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“I wish all the runners the very best of luck.”

The council’s events team continue to monitor the pandemic situation. The Admiral Swansea Bay 10k will only take place following the relevant regulations and guidance from Welsh Government, Public Health Wales and UK Athletics.

Plans will be reviewed as any new guidance is released and this may involve changes and additional measures to ensure the 2022 event is safe for everyone involved, including the wider local community.

Around 4,000 runners took part in last year’s 10k, running between St Helen’s and Mumbles. The event was voted Best 10k in Wales in the 2019 Running Awards.

To book your place on the 2022 start line and take advantage of the early bird offer, go to www.swanseabay10k.com.

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(Lead image: Swansea Council)

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Fitness

Tyson Fury comes to Swansea as Ware-house Gym celebrates first anniversary

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“Gypsy King” Tyson Fury is making a special appearance at Cwmdu’s Ware-house Gym as the venue marks its first anniversary.

Is he retiring or does he have plans for making another comeback?

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Chris Ware, one of the owners of Ware-house Gym says he’s looking forward to the boxing legend’s live and unscripted visit, which promises a great night of entertainment and maybe even a song or two from the people’s champ himself.

Chris said: “It’s amazing to have such an iconic sports man coming to Swansea. Not only has he inspired so many people through sport but also the way he has battled his own mental health problems.

“His story is amazing on so many levels. He appeals to so many people, and it’s a privilege to have him in the gym.

“Between world class dance brands and now one of the biggest sports stars in the world is coming to Ware-House Gym Swansea, it’s been a great first year.”

The gym opened last year during the height of the pandemic, but despite it’s difficult start the venue has gone from strength to strength.

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It even hosted a pop-up nightclub as Sankeys, one of the UK’s most recognisable club brands announced the opening of their first Welsh venue at the gym.

The Cwmdu venue is now attracting national attention, as the gym became finalists in the UK Active awards for “New Concept, Build or Design of the Year.”

Staff at Ware-House Gym with owner, Chris Ware (centre)

Chris added: “We have pushed and stretched ourselves to provide a 5 star facility that everyone is welcome in.

“When we look back at our plans, we have nearly ticked off every little detail we aimed for. It has been exhausting and stressful but the support of our members and professionalism of our staff has helped us keep the standards so high.

“We have set the bar and we want to move forward as the best gym in the UK.”

Tyson Fury is at Ware-house Gym on Saturday 16 July, with tickets available from Warehouse’s website.

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Swansea City Football

Swansea Building Society to become new Swansea City AFC back of shirt sponsors

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Swansea Building Society has renewed its partnership with Swansea City Football Club in a new sponsorship deal which will see the building society, with headquarters in the city, become the back of shirt sponsors for the 2022/23 season.

The renewed commitment follows a three-year sponsorship deal with the Championship team, which saw an executive lounge at the club’s home venue – the Swansea.com stadium – renamed the Swansea Building Society lounge.

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The new deal will see the Swansea Building Society logo adorn the club’s kit in a prominent position on the back of the players shirt on both the home and away kits for the 2022/23 season.

Swansea Building Society and Swansea City AFC have a long history together, with the Society providing various sponsorships to the club over recent years. Both organisations also share a similarly long history as key features within the Swansea community. The football club, then known as Swansea Town, won its first league honour in 1924, just one year after the founding of Swansea Building Society as a mutual. Both have gone on to achieve considerable growth and success in the intervening years.

As the building society approaches its centenary year, it has achieved record results and passed the significant milestone of £500 million in total assets.

Consequently, the mutual – with branch offices in Swansea, Mumbles, Carmarthen and Cowbridge – has expanded, investing £1 million in IT, and recruited six new members of staff in the current year to date. This was all achieved on the back of posting growth of £28.5 million in the first quarter of the year – its highest ever growth figure in any quarter since the Building Society was formed in 1923.

The Society’s principal objectives are the provision of savings and mortgage products across the South Wales area. Its unique range of personally tailored mortgages are funded by the savings of its members. As the only financial institution with its headquarters in South West Wales, it prides itself on its personal, face-to-face approach, which it uses to serve its members, customers and their communities in a tailored and flexible way. This approach enables it to help individuals and their families achieve their financial goals securely.

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Alun Williams, Chief Executive of Swansea Building Society, said: “It’s wonderful for the Society to be able to renew its partnership with Swansea City Football Club as back of shirt sponsor for the coming season. Swansea Building Society has a long tradition of support for the city’s football club, and we share a similarly long and rich history, as well as a commitment to the city of Swansea and its communities.

“The Society approaches its centenary celebration having recently achieved record results and passing several significant milestones. In that context, we felt it important to renew our commitment to Swansea City AFC, and we wish the club every success for the coming season and beyond.”

Lead image: Alun Williams, Chief Executive of Swansea Building Society (left), with Lee Merells, Commercial Sales Manager Swansea City AFC

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Ammanford

Leading insurance broker announces new sponsorship deal with Ammanford Cricket Club

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One of the UK’s leading independent insurance brokers, Towergate Insurance Brokers, has teamed up with Ammanford Cricket Club for their current season.

The partnership sees Towergate Insurance Brokers sponsor the upcoming Premier League match at home against Neath on 30 July, receiving exclusive access to one of the club balconies for 12 invited guests, featuring in the coin toss and appearing on the website and in match day programmes.

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In return, Towergate Insurance Brokers is providing essential funds to help cover the costs of running the club, maintaining the playing surface and ground at Ammanford Park, as well as donating two prizes of fourball golf at St. Pierre and Machynys for the club’s charity day which takes place later in the season.

Ammanford Cricket Club runs three senior sides on a Saturday, Cup teams on a Sunday and a midweek side, in addition to ten junior mixed teams, two girls’ teams and Friday evening All-Stars programme. They are focused on developing grass roots cricket, having over 150 juniors registered with the club.

Their first team plays in the South Wales Premier League and is captained by Alun Evans, ex-Glamorgan, and NZ Northern Districts player, for the 13th year running. They also have two allocated Glamorgan players available to their squad, Billy Root and Andrew Salter.

Peter Davies, Club Chair, said: “We’re really pleased to have Towergate Insurance Brokers on board as a sponsor this season, supporting our club as we continue to grow stronger after the pandemic.

“Towergate is well known here in south west Wales and have strong links with the sporting world, so having an association with such a large company will hopefully help enhance the wider attraction of the club.”

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Howard Phillips, Account Executive, at Towergate Insurance Brokers, said: “We are thrilled to be working with Ammanford Cricket Club this season, helping them continue to provide cricketing opportunities to so many in the town.

“This partnership was a natural fit for us as we have a lot of expertise in providing insurance to sporting clubs and associations, having worked with the Cardiff Devils and West Wales Rugby Union already this year.

“We look forward to watching the first team in the South Wales Premier League, particularly seeing Andrew Salter and Billy Root in action, and wish them the very best for the rest of the season.”

Towergate Insurance Brokers, which has over 60 offices nationwide, has a strong Welsh presence and a long-standing relationship with sporting teams across the country, having sponsored ice hockey team the Cardiff Devils since 2019.

(Lead image: Ammanford Cricket Club)

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