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Jewellers reveal new-concept Swansea Quadrant store design

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Jewellers, Ernest Jones, located in Swansea’s Quadrant Shopping Centre, has re-opened (March 12) to reveal its luxurious, new-concept store which is set to add extra sparkle to Swansea City Centre.

The store’s re-fit follows the brand’s recognition of the multi-million-pound developments taking shape across the city centre.

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Its aim was to align itself alongside the changing face of the city, which is set to attract even more shoppers, residents, and visitors.

The store closed its doors for the eight-week transformation on January 15 and is now proud to boast an even stronger offer, on top of new customers experiences and services.

The store is now a leading stockist of some of the world’s best watch brands including Omega, Breitling, Tudor, TAG Heuer, Longines, Bremont, Rado, Gucci, Tissot. While its jewellery brands will range from Le Vian, Vera Wang and Gucci, to Arctic Light, Eternal Diamond, The Diamond Story and Debeers.

In addition to the breadth of brands, the show-stopping addition comes in the form of its ‘Design Bar’, which is set to really elevate the customer experience. The Bar will give customers the opportunity to design their own bespoke jewellery pieces, with the help of experienced, in-house design experts.

The new-concept Ernest Jones store at Swansea’s Quadrant Shopping Centre
The ‘Design Bar’ at Ernest Jones’ new-look Swansea store
The new-concept Ernest Jones store at Swansea’s Quadrant Shopping Centre

Ernest Jones, store manager, Robert Fry, said: “This new concept store will bring something really special to Swansea. I am proud that the brand has recognised the huge potential for growth within the city and as a result, we can offer even more luxury brands, right in the centre of Swansea.

“We can’t wait to welcome customers for special moments such as choosing engagement and wedding rings, for special birthdays, or to simply treat themselves to sought-after pieces from luxury brands.”

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Quadrant Shopping Centre manager, Lisa Hartley, said: “It’s fantastic that our retailers are recognising the huge potential of Swansea as a retail destination. The regeneration taking place across the city isn’t just felt across Swansea but across the UK too, as more brands are opting to either open here or further invest in existing stores.

“It is an exciting time for the city; and Ernest Jones’ prestigious, new-concept store is just one fantastic addition, giving customers even more reason to visit Swansea and to shop with us at The Quadrant.”

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