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Kidney charity unveils new name and revamped branding

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After nine years of providing unrivalled support and care to the kidney community of Wales, the Paul Popham Fund, Renal Support Wales, is changing its name and revamping its branding.

The charity is now called: Popham Kidney Support.

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The re-brand signifies an important transition for the charity that includes a new name, logo and website. The charity opted to rebrand following a trustees meeting where the name was discussed. It was thought that the former name did not clearly explain what the charity offers. The new name, Popham Kidney Support, does exactly that, while also maintaining and recognising the historical origins of the organisation.

Popham Kidney Support was set up in 2012 and is managed by the friends and family of the late Paul Popham. The trustees felt that Popham must remain in the name, and this is also reflected in the logo, where Paul Popham’s handwriting is seen in its design. The brand colours have also stayed the same. The colour green implies new growth, vibrant health and also has connotations of rebirth and renewal, an apt description of what the rebrand represents.

The inclusion of a butterfly in the new logo design was chosen as a symbol of transformation, mirroring the sole objective for the charity which is to transform the lives of kidney patients. The butterfly wings are also made up of two kidney shapes, once again keeping a consistent theme that is relevant to what the organisation offers.

Popham Kidney Support’s rebrand journey began in September last year, and the trustees have been through various stages of feedback. This has included offering the service users and followers of the charity the opportunity to give their opinion on the new name and the logo design. Keeping an open dialogue between the charity and its service users, volunteers and stakeholders was an important aspect of the process for the trustees.

Additionally, the charity recently announced two new ambassadors: TV chef Matt Tebbutt and Welsh TV presenter Sian Lloyd, both of whom will aid the charity in reaching its fundraising goal. The goal for Popham Kidney Support is to raise £132,000 for the Children’s Kidney Centre, Cardiff and it has recently surpassed £30,000.

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Sian Lloyd, Popham Kidney Support ambassador, said: “The new name is an exciting new chapter for the charity, offering a new clear direction into its 10th year.”

Matt Tebbutt, Popham Kidney Support ambassador, said: “I wish Popham Kidney Support the best of luck with its rebrand. The new name and logo are now an appropriate symbol of what they do. I am pleased to help such a fantastic charity that provides vital support to those with kidney disease in Wales.”

The new name and logo were unveiled at the charity’s Supporters Celebration on April 29 at the Mercure Hotel, Swansea. In attendance were the trustees and employees of Popham Kidney Support, its service users, volunteers and stakeholders, all of whom have helped the charity support everyone affected by kidney disease in Wales, and a guest appearance from former Swansea City footballer, Lee Trundle.

Joanne Popham, CEO of Popham Kidney Support, said: “We are extremely pleased with the result of the rebrand. It was important to the trustees and myself to recognise the history of the charity, and we have done that by keeping Popham in the name and my dad, Paul Popham’s handwriting within the logo, keeping his legacy alive.

We believe the new name and logo clearly signifies what we do, it says, no one is alone in their journey, the charity is here to support them. Though we have seen a rebirth of the charity, our aims remain the same: to ensure our community of people with kidney disease can experience life to the fullest!”

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