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Education and earning potential hold the key to online dating popularity according to a Swansea psychologist

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Money can’t buy you love but it does make your profile more attractive when it comes to online dating.

New research has revealed that level of education and income are particularly important, especially for men.

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Evolutionary psychologist Dr Andrew G Thomas, from Swansea University’s School of Psychology, was involved in the study which examined almost 2 million dating profiles and revealed that being more educated and earning more money increases the amount of interest received.

Dr Thomas said: “We wanted to find out if we could predict how much attention, – whether messages, winks or likes – a person’s dating profile received based on their level of income and education, factors which together we call competency.”

Using 1.8 million dating profiles from 24 different countries, Dr Thomas and his co-author Dr Peter Jonason, discovered that competency really did increase the amount of attention people received in every country studied.

Their research, just published in online journal Human Nature, showed that while both sexes received a boost in interest when they had a great ability to acquire resources, the increase was almost 2.5 times stronger in men than in women. 

He said: “This perhaps reflects the fact that women tend to look for more social status in their romantic partners than men do and again this was a pattern we saw worldwide.”

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The study also measured the attention gap between men and women online. Women receive around 7.5 times more attention than men. This sex difference was smaller when comparing men and high-earned educated women but it was still present. Even highly competent men failed to attract more attention than women from low income and poor educational backgrounds.

The attention dynamic is due to more men using dating sites to seek casual sex than women, coupled with ambiguous, low-investment mating contexts.

Dr Thomas said this behaviour results in an environment where women become so inundated with requests from men with short-term interests that engagement becomes one-way.

“Men looking for a long-term partner find their messages lost in a sea of superficial solicitation. Women find themselves having to wade through responses and so hold men to a high standard and judge them as promiscuous until proven committed.”

For male lonely hearts unable to become super-competent or women frustrated with sifting through countless superficial messages there may be a better option for finding happiness closer to home.

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Dr Thomas, who also writes about the topic on his blog Darwin Does Dating, said: “My recommendation would be to favour searching for mates in contexts that foster investment from both parties, such as local speed dating events. Not only do these require time and effort to attend, but you can rely on all of your senses and adaptations when making your mate choice decisions and have a smaller number of more meaningful interactions.”

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Lifestyle

Swansea man’s delight as he scoops combined £37,000 cash-and-car prize

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A Swansea man who was feeling lucky during the working week was left in a state of delighted disbelief on finding out he had won a combined £37,000 cash-and-car prize with online competitions company BOTB.

Anthony Brain from Swansea could not believe his luck when BOTB’s Christian Williams picked up the phone to let him know he was the winner of its Midweek Lifestyle competition.

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Anthony, who works for Swansea-based automotive products company Marelli, scooped a brand new BMW 128ti, as well as a cash prize of £2,000.

After recovering from his initial shock, Anthony said: “It’s absolutely unbelievable – I’m over-the-moon and still on a real high from it. It’s rare that I take part in the Midweek Lifestyle Competition – I think I’ve only entered it once or twice before – but I was feeling lucky during the working week, so thought ‘why not?’ When I got the call to say I’d won, I was stunned.

“Being a car enthusiast, I’m really excited about winning the car but the cash is brilliant too. We’ve already booked some holidays with some of the winnings, including to Italy and Florida. It’s nice to have something to look forward to.”

Anthony said his prize win has prompted colleagues to throw their hat in the ring and give BOTB’s competitions a go.

He added: “The thing is you’ve got to be in it to win it – and I think once you know someone who has won, you feel more hopeful that you could be in with a chance. I’d encourage anyone thinking about entering to try it for themselves.”

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Other recent winners have bagged a motorbike, a luxury holiday to Barbados and £15,000 in cash. 

The company, listed on the stock market, was founded by William Hindmarch in 1999 and has given away more than £47m worth of cars so far. 

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Food & Drink

Winner winner, weekday dinners: Morrisons introduces midweek dinners for under a fiver in its cafés

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Amidst the cost of living crisis, supermarket giant Morrisons is introducing a ‘meal of the day’ for under a fiver to its cafés nationwide.

Every weekday from 3pm, a ‘Daily Special’ will be discounted, offering a saving of up to £3.89 on the individual product price.

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The meal on offer will rotate each day and customers can choose from British roast chicken served with chips and coleslaw, a hearty chicken tikka masala, a 9-piece breakfast brunch, a succulent British cheeseburger served with chips and coleslaw and the ultimate beer-battered fish and chips.

The offer includes a drink and vegetarian alternatives are also available.

Each meal will be priced at £4.99, which the supermarket chain says makes them cheaper than the same evening meals at Wetherspoons, Harvester and Beefeater.

Morrisons also say that kids can also eat free all day with the purchase of any adult meal, meaning a family of four can enjoy a meal out together for just £9.98.

Ali Lyons, Head of Morrisons Cafés, says: “We know how hard it is for our customers at the moment and we want to make sure they are still able to enjoy a meal out, even on a budget. We’ve handpicked these favourites so that no matter what day it is, our customers can enjoy a saving.”

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Morrisons £4.99 offer will be available in its 406 cafés nationwide after 3pm every weekday. The ‘Daily Specials’ on offer are:

MondayRoast Chicken served with Chips & Coleslaw or Cheese & Onion Quiche served with Chips & Coleslaw 
TuesdayChicken Tikka Masala or Mac ‘n’ Cheese 
WednesdayBreakfast Brunch or Full Vegetarian Breakfast 
ThursdayCheeseburger served with Chips & Coleslaw  or Vegetarian burger served with Chips & Coleslaw 
FridayUltimate Fish & Chips

(Lead image: Morrisons)

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Fitness

Tyson Fury comes to Swansea as Ware-house Gym celebrates first anniversary

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“Gypsy King” Tyson Fury is making a special appearance at Cwmdu’s Ware-house Gym as the venue marks its first anniversary.

Is he retiring or does he have plans for making another comeback?

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Chris Ware, one of the owners of Ware-house Gym says he’s looking forward to the boxing legend’s live and unscripted visit, which promises a great night of entertainment and maybe even a song or two from the people’s champ himself.

Chris said: “It’s amazing to have such an iconic sports man coming to Swansea. Not only has he inspired so many people through sport but also the way he has battled his own mental health problems.

“His story is amazing on so many levels. He appeals to so many people, and it’s a privilege to have him in the gym.

“Between world class dance brands and now one of the biggest sports stars in the world is coming to Ware-House Gym Swansea, it’s been a great first year.”

The gym opened last year during the height of the pandemic, but despite it’s difficult start the venue has gone from strength to strength.

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It even hosted a pop-up nightclub as Sankeys, one of the UK’s most recognisable club brands announced the opening of their first Welsh venue at the gym.

The Cwmdu venue is now attracting national attention, as the gym became finalists in the UK Active awards for “New Concept, Build or Design of the Year.”

Staff at Ware-House Gym with owner, Chris Ware (centre)

Chris added: “We have pushed and stretched ourselves to provide a 5 star facility that everyone is welcome in.

“When we look back at our plans, we have nearly ticked off every little detail we aimed for. It has been exhausting and stressful but the support of our members and professionalism of our staff has helped us keep the standards so high.

“We have set the bar and we want to move forward as the best gym in the UK.”

Tyson Fury is at Ware-house Gym on Saturday 16 July, with tickets available from Warehouse’s website.

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