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Swansea digital agency iCreate enters the metaverse with bespoke digital environments

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Swansea-based creative agency iCreate is entering the metaverse by creating 3D visual environments for Dubai-based NFT boutique Jumi – a new outlet for curated digital art.

The metaverse hit the headlines last year when Facebook’s parent company rebranded to Meta, reflecting the growing potential of the internet to offer an interactive virtual world through AI and 3D digital animation.

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The metaverse offers social connection through technology, interaction with brands and businesses, and online recreation.

It encompasses everything from online video games to virtual shops where you can digitally try on items before you buy them, and bespoke venues for online events of all kinds.

It’s expected to expand into an online world where people will have their own virtual avatars which they take from one virtual environment to another, purchasing virtual products for them and housing them in virtual homes.

This is where iCreate – which specialises in creating digital environments – comes in. The company provides CGIs, 3D flythrough animations, VR tours and marketing brochures to the off-plan property sector.

From interactive, customisable home interiors that enable buyers to plan every detail of their dream home, through to large-scale digital animations of new housing developments, iCreate is adept at creating virtual environments that look and feel like the real thing.

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Now it’s teaming up with Jumi and other partners to create digital environments that will never be built in the real world, but will exist in the metaverse, where people’s avatars can explore and socialise in them.

A key aspect of the metaverse is non-fungible tokens (NFTs): digital assets that can be bought and traded. These are increasingly hitting the headlines as everyone from independent artists to big brands creates and sells digital-only products, music, artwork and more.

Dawn Lyle (right) and the team at iCreate

Jumy, which completed a $1.2M seed funding round last year, is the ultimate NFT boutique marketplace for exclusive digital art. All artworks are curated from the world’s most creative digital artists, to guarantee outstanding quality.

The platform is the world’s first to offer a fully integrated digital art experience where visitors will be able to purchase pieces with payment cards, trade their NFTs, order NFT frames (digital frames for NFT art) and flex their NFTs on metaverse – all in one place.

By collaborating with Jumi, iCreate will make beautiful, exclusive digital environments for displaying NFTs in the metaverse. From here, it’s expected that a new market in bespoke virtual homes and offices will develop over the coming years, as more aspects of all our lives are lived in the metaverse.

Dawn Lyle, iCreate’s co-founder, said: “We’re delighted to have formed this new partnership with Jumi and to be taking our bespoke digital environments into the metaverse.

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“The metaverse offers such a wealth of possibilities, and over the coming years it will become increasingly common to play, meet and do business with people all over the world in virtual settings.

“We’re excited to be creating stunning digital environments in which these activities can take place; in the metaverse, there are no limitations and it’s possible to bring dreams to life, creating astonishing virtual places that delight and surprise. It gives us the opportunity to put all our creative skills to use in exciting new ways and we can’t wait to get started.”

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