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Joe’s Ice Cream celebrates its 100th birthday in style

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Fans of iconic Welsh brand Joe’s Ice Cream gathered to help one of Wales’ best-loved brands celebrate its 100th birthday in style on Friday 10 June.

Joe’s Ice Cream revealed new branding and a beautifully renovated flagship parlour on St Helen’s Road, Swansea, at a grand reopening. The new brand represents both a celebration of the firm’s 100-year heritage and a return to its remarkable roots.

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Interior of the new look Joes Ice Cream St. Helens parlour
Staff at the new look Joes Ice Cream St. Helens parlour

To celebrate the occasion, the company gave away a free ice cream to all its customers, just as its founder, Joe Cascarini, did in 1945 to celebrate the end of World War II.

It also launched a very special new dessert: a Centenary Sundae, an Italian-style Tiramisu flavoured dessert, specially designed for the anniversary to mark its founders’ Italian heritage.

In addition, the company raised money for two charities at the relaunch event in its St Helen’s parlour: The British Red Cross and Local Aid.

The company has also unveiled details of a tree-planting scheme to mark the occasion. It will plant 100 trees in the Swansea area, Wales, and another 100 in Nepal. This project has been organised in conjunction with Centenary Forests via Swansea University, a social enterprise that supports biodiversity in farming and the environment.

The origins of the famous ice-cream business can be traced back more than 100 years – to 1898 when Luigi Cascarini travelled from Italy to Swansea in search of work. Surprised by the lack of cafés around the docks, he started his own, serving coffee from dawn until dusk.

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He quickly diversified and started serving homemade ice cream. Then, in 1922, his eldest son Joe followed him to Wales. He set up his own café (also serving ice cream) at 85 St Helen’s Road – still the site of the company’s landmark premises today.

Since then, the business has grown, diversified and been passed through the generations, becoming an increasingly recognisable brand in Wales and further afield, with strong community links and a commitment to the environment.

Lucy Hughes, Director at Joe’s Ice Cream, with the new Centenary Sundae

Lucy Hughes, Director, Joe’s Ice Cream, said: “The relaunch, rebrand and refurbishment at our St. Helen’s parlour has been incredibly well received, and we’ve been visited by many regular customers, some brand-new customers, and some local school groups during the day.

“Our new Centenary Sundae has gone down very well with customers old and new, and we expect it to be a very popular addition to our menu, as well as a tribute to the business’s heritage.

“We have also given away free ice cream’s, just as Joe did to celebrate the end of the war. This is something that a lot of people who were there at the time remember, and have told us about, so we wanted to repeat that today.

“As we celebrate a century in business, we hope that over the next 100 years future generations of loyal customers can continue to visit us and create happy memories at our St. Helen’s parlour.”

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Food & Drink

Winner winner, weekday dinners: Morrisons introduces midweek dinners for under a fiver in its cafés

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Amidst the cost of living crisis, supermarket giant Morrisons is introducing a ‘meal of the day’ for under a fiver to its cafés nationwide.

Every weekday from 3pm, a ‘Daily Special’ will be discounted, offering a saving of up to £3.89 on the individual product price.

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The meal on offer will rotate each day and customers can choose from British roast chicken served with chips and coleslaw, a hearty chicken tikka masala, a 9-piece breakfast brunch, a succulent British cheeseburger served with chips and coleslaw and the ultimate beer-battered fish and chips.

The offer includes a drink and vegetarian alternatives are also available.

Each meal will be priced at £4.99, which the supermarket chain says makes them cheaper than the same evening meals at Wetherspoons, Harvester and Beefeater.

Morrisons also say that kids can also eat free all day with the purchase of any adult meal, meaning a family of four can enjoy a meal out together for just £9.98.

Ali Lyons, Head of Morrisons Cafés, says: “We know how hard it is for our customers at the moment and we want to make sure they are still able to enjoy a meal out, even on a budget. We’ve handpicked these favourites so that no matter what day it is, our customers can enjoy a saving.”

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Morrisons £4.99 offer will be available in its 406 cafés nationwide after 3pm every weekday. The ‘Daily Specials’ on offer are:

MondayRoast Chicken served with Chips & Coleslaw or Cheese & Onion Quiche served with Chips & Coleslaw 
TuesdayChicken Tikka Masala or Mac ‘n’ Cheese 
WednesdayBreakfast Brunch or Full Vegetarian Breakfast 
ThursdayCheeseburger served with Chips & Coleslaw  or Vegetarian burger served with Chips & Coleslaw 
FridayUltimate Fish & Chips

(Lead image: Morrisons)

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Food & Drink

Proposal to ban tea and coffee for under 16s in Wales branded ‘illiberal’

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photo of person s hand pouring liquid to cup

Proposals to consider banning the sale of tea and coffee to under-16s in Wales have been labelled ‘outrageously illiberal’ by the Welsh Liberal Democrats.

The Welsh Labour Government reportedly confirmed that it is considering the move as part of plans to make young people healthier and stop rising obesity rates.

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The move comes as the Welsh Government raise concerns of the rising consumption of high-caffeine energy drinks among young people is also causing concern about the effects on their education.

Commenting Welsh Liberal Democrat Leader Jane Dodds said: “It is beggars’ belief that this is even under consideration.

“We are all aware obesity is a serious problem in Wales and it is important that we take action to reduce the levels across Wales.

“However, it doesn’t take an expert consultation to realise that tea and coffee are not responsible for high obesity levels.

“It would be outrageously illiberal to ban the sale of coffee and tea to under 16-year-olds, something which they regularly drink themselves at home.”

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(Lead image: Elina Fairytale / Pexels.com)

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Food & Drink

Tesco makes it even easier for Swansea shoppers to help local food banks and charities

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Tesco is making it easier than ever for shoppers to give a helping hand to food banks and charities feeding people in their local community, with ready-prepared donation bags at local stores in Swansea this summer.

The Tesco Food Collection is taking place in every large Tesco store across the UK from Thursday, June 30 until Saturday, July 2, and shoppers are being urged to donate long-life food to support local food banks in the Trussell Trust’s network and thousands of frontline charities supplied by FareShare. Tesco will top up all food donations made during the collection with an extra 20% cash donation to support the two charities.

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The pre-filled donation bags, available during the collection, will contain items that are most-needed by the local Trussell Trust foodbank or frontline charities supplied by FareShare. Shoppers will be able to scan the contents at the till as part of their usual shop before dropping the bag into the food collection donation trolley.

It is one of a number of new ways that customers can give their support during this summer’s food collection. Shoppers can also for the first time round up their bill at the checkout to make a small donation to both the charities.

From this week it is also easier for customers who shop in Express stores to support the charities, with new permanent donation points being placed in every Tesco Express store in the UK for the first time, meaning shoppers will now be able to donate at Express stores year-round. Shoppers can also donate their Tesco Clubcard points online to either of the charities.

Tesco’s Pre-filled donation bags

Tesco Head of Community Claire de Silva said, “This collection marks ten years of us working with the Trussell Trust and FareShare. During that decade our customers have been amazingly generous, donating more than 100 million meals during our food collections and at permanent collection points in stores. This summer we wanted to make it even easier for customers to donate as we know that every can donated really does help.”

Donations are more important than ever as the charities have reported increasing need for food.

Sarah Germain, CEO at FareShare Cymru, said: “Our charities are telling us that the need for food has vastly increased as a result of the cost-of-living crisis, and over the last year we’ve continued to deliver four meals every second to people facing food insecurity across the UK.

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“That’s why we would be immensely grateful to anyone who is able to donate a bag of pasta or tin of vegetables over the Tesco Food Collection weekend – your generous donations will help us continue providing vital support to families struggling to cope this summer.”

Danni Malone, Director of Network Programmes and Innovation at the Trussell Trust added: “Every year, we are amazed by the generosity of Tesco customers who donate to the Food Collection.

“We know that many families on the very lowest incomes have been forced to the doors of food banks to get by, as the nation faces a rapid rise in the cost of living and continues to recover from the devastating effects of the pandemic. So, once again, we are calling on shoppers to give generously and make a difference to people who need our support over the coming weeks and months.”

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