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Swansea University sponsors Swansea City’s away shirt for 2022-23

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Swansea University will be Swansea City’s front of away shirt partner and will sponsor the club’s travel and training wear for the forthcoming 2022-23 season.

Swansea University’s logo will sit on the front of the first-team’s new away shirts and travel and training wear for the duration of the upcoming Championship campaign. The logo will therefore feature on the away shirts of the first team, as well as the club’s under-23, under-18 and ladies’ teams.

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The University say its continued partnership also means that young fans can continue to wear the exact same away shirt as their Swansea City heroes for the third season running.

Swansea University will also retain its status as the club’s Exclusive Higher Education partner.

It was announced last week that the club has made the decision to split the sponsorship of its home and away shirts to allow two Swansea businesses to feature on the home and away shirts respectively and to increase the exposure of both brands.

The award-winning residential property developer Westacres has been announced as the Swans’ home shirt sponsor for the upcoming season.

Rebecca Edwards-Symmons, head of commercial at Swansea City, said: “We are thrilled that Swansea University will adorn our away kit for the 2022-23 season, after fantastic feedback from our supporters. Swansea University are completely aligned with our business and the long-standing joined up way of working is clear for our community to see.

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“We have an excellent relationship with Swansea University and are looking forward to continuing our partnership which encapsulates our club and our city.”

Swansea University will also continue its West Stand stadium sponsorship, and its branding will also feature on SwansTV Live fixtures streamed to the club’s international and UK supporters.

Niamh Lamond, Swansea University’s Registrar and Chief Operating Officer, said: “Swansea University is proud to continue the partnership with Swansea City for the forthcoming 2022/23 season. Building on our partnership with the Swans, the relationship is more than just sponsorship and extends into our elite sports offering, as well delivering support for students and the local area.

“We would like to thank everyone at Swansea City for their continued support and we look forward to what we hope will be another successful season on and off the pitch.”

The new 2022-23 home and away kits will be released soon.

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(Lead image: Swansea City / Swansea University)

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Swansea City Football

Swansea Building Society to become new Swansea City AFC back of shirt sponsors

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Swansea Building Society has renewed its partnership with Swansea City Football Club in a new sponsorship deal which will see the building society, with headquarters in the city, become the back of shirt sponsors for the 2022/23 season.

The renewed commitment follows a three-year sponsorship deal with the Championship team, which saw an executive lounge at the club’s home venue – the Swansea.com stadium – renamed the Swansea Building Society lounge.

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The new deal will see the Swansea Building Society logo adorn the club’s kit in a prominent position on the back of the players shirt on both the home and away kits for the 2022/23 season.

Swansea Building Society and Swansea City AFC have a long history together, with the Society providing various sponsorships to the club over recent years. Both organisations also share a similarly long history as key features within the Swansea community. The football club, then known as Swansea Town, won its first league honour in 1924, just one year after the founding of Swansea Building Society as a mutual. Both have gone on to achieve considerable growth and success in the intervening years.

As the building society approaches its centenary year, it has achieved record results and passed the significant milestone of £500 million in total assets.

Consequently, the mutual – with branch offices in Swansea, Mumbles, Carmarthen and Cowbridge – has expanded, investing £1 million in IT, and recruited six new members of staff in the current year to date. This was all achieved on the back of posting growth of £28.5 million in the first quarter of the year – its highest ever growth figure in any quarter since the Building Society was formed in 1923.

The Society’s principal objectives are the provision of savings and mortgage products across the South Wales area. Its unique range of personally tailored mortgages are funded by the savings of its members. As the only financial institution with its headquarters in South West Wales, it prides itself on its personal, face-to-face approach, which it uses to serve its members, customers and their communities in a tailored and flexible way. This approach enables it to help individuals and their families achieve their financial goals securely.

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Alun Williams, Chief Executive of Swansea Building Society, said: “It’s wonderful for the Society to be able to renew its partnership with Swansea City Football Club as back of shirt sponsor for the coming season. Swansea Building Society has a long tradition of support for the city’s football club, and we share a similarly long and rich history, as well as a commitment to the city of Swansea and its communities.

“The Society approaches its centenary celebration having recently achieved record results and passing several significant milestones. In that context, we felt it important to renew our commitment to Swansea City AFC, and we wish the club every success for the coming season and beyond.”

Lead image: Alun Williams, Chief Executive of Swansea Building Society (left), with Lee Merells, Commercial Sales Manager Swansea City AFC

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Coronavirus

Former Swansea City and Wales icon John Toshack in hospital with COVID-19

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Former Swansea City and Wales International football manager John Toshack is in hospital after contracting COVID-19.

Toshak (72) is said to be in a serious condition after contracting pneumonia brought on by COVID-19 and is on a ventilator.

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The former Real Madrid manager is being treated at a hospital in Spain where he now lives.

A number of the football legend’s former clubs have sent messages of support on twitter.

(Lead image: Wikimedia Commons / DONOSTIA KULTURA)

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Football

12 year-old Harri’s a ‘Local legend’

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Swansea City AFC’s Foundation has named Harri its ‘Local Legend’ as Premier league Kicks marks its 15 year anniversary.

The Premier League is celebrating 15 years of its flagship community programme, with Swansea City AFC Foundation among the organisations that has helped deliver the successful initiative.

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Premier League Kicks has supported hundreds of thousands of young people to achieve their potential and improve their wellbeing through free weekly football sessions and educational workshops.

One person who has benefitted from their involvement is Harri Stevens, from Seaside in Llanelli, who has been named as a Premier League Kicks ‘Local Legend’ by the Swansea City AFC Foundation as part of the programme’s 15-year anniversary.

Premier League Kicks began in the 2006-07 season in partnership with the Metropolitan Police, with the aim of involving and supporting young people in regular, positive, and fun activity, whilst helping to create stronger, safer, more inclusive communities.

As part of the 15-year celebrations, clubs have nominated a Premier League Kicks ‘Local Legend’; somebody who has taken part in, volunteered, or worked on the programme and has inspired others through their dedication, work ethic and own personal development.

Each nominee will receive a bespoke ‘Local Legend’ football card, which has been created with support from Premier League partner Panini.

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Harri, aged 12, was chosen as Swansea City AFC Foundation’s Premier League Kicks ‘Local Legend’ because of his great attitude, both on and off the football pitch, which stands out during the Kicks sessions as well as his passion for football. Harry is also a player for his local grassroots team, Seaside AFC.

Harri, who has been involved with Swansea City’s Premier League Kicks activity for two years, said: “I’ve been coming to Premier League Kicks for about two years now – I think Craig is the best manager who makes me laugh, I just love playing football with my friends and it makes me happy. My brother, Cody, made me get into football and I want to play like Marcus Rashford.

“I used to get angry when I was playing football, but Craig and the coaches make me feel happier now and I’ve learnt that through Kicks.

“I think my Panini card is brilliant, I was so shocked to receive it. I’m going to hang it up in the living room so all my family can see it.”

The Swansea City AFC Foundation began its Premier League Kicks delivery during the 2012-13 season and has since grown from engaging 42 people to reaching 10,888 young people in Swansea in the past nine seasons – delivering more than 7,768 hours of Premier League Kicks sessions.

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Dyfed Powys Police and Crime Commissioner, Dafydd Llewellyn and Youth Engagement Manager at Swansea City Foundation, Craig Richards presenting Harri with his giant Panini card

“We have been part of Premier League Kicks for nine years and it has been a really intrinsic part of the delivery that the Swansea City AFC Foundation do within the community and the way we represent our club and the ethos of the project fits really well with who we are as an organisation,” said Helen Elton, head of community for Swansea City AFC Foundation.

“Most evenings that we are here, we have between 80 and 100 young people turning up and that is pretty regular so that is amazing.

“To have young people coming out because it’s so much fun, because they enjoy it and because they want to be here that is brilliant and it is really fulfilling. Premier League Kicks is a brilliant project and we are so lucky to be able to deliver it.”

Lee Trundle, Swansea City club ambassador, added: “I think it’s brilliant, all the football clubs do really well to get their local communities involved with it because it is the community that is the heart of every football club.

“If you look at society today, a lot of people say that the kids are always on their computers and stuff, but you can see them out enjoying their football, meeting new friends and getting a bit of exercise and you can see that they are all enjoying it.

“The continued fantastic turn out says a lot about the initiative, people want to come out and support it and play football and stay active and healthy, you look at all these young people running around with a smile on their face and it’s great that the football club are behind that.”

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Harri in footballing action for Seaside AFC

Former Manchester United and England defender Rio Ferdinand said: “Legend is a word you hear a lot in football, but legends aren’t just created in stadiums. The coaches, mentors, volunteers and participants who are fulfilling their potential thanks to these weekly sessions all deserve to be called legends.

“For 15 years Premier League Kicks has been using the universal language of football to bring communities together and inspire a new generation of young people, providing positive role models who can give them belief and can help to steer them on the right path in life.”

Police and Crime Commissioner Dafydd Llywelyn said:  “It was great to be part of the celebrations this week, and I would like to congratulate the Premier League for the success of their Kicks initiative and the positive impact the programme is having on communities.”

“By working with with Swansea City Foundation to bring the initative to areas with Dyfed-Powys, I wanted to try to reduce the amount of anti-social behaviour and youths congregating, as you would expect during the evenings, and give them an alternative.

“What better way to do it than to engage through football?

“It gives them an outlet, as well, for some of their frustrations and to burn up a little bit of energy. We did that and it was very successful.

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“Not everyone’s got opportunities, and this particular area and other areas across Dyfed-Powys are quite deprived in that sense, and for the Premier League to reinvest back into local communities is fantastic.”

Youth Engagement Manager at Swansea City Foundation, Craig Richards said: “The Swans Kicks Project in partnership with the Dyfed Powys Police and Crime Commissioner offers young people opportunities and a sense of belonging.

“It has been a difficult 24 months for everyone. However, we believe these sessions are having a positive influence on young people and building stronger communities to reduce and prevent crime. We are excited to be able to offer football sessions to all areas in Dyfed Powys and thank the Police Crime Commissioner for his full support towards the programme.”

Dyfed Powys Police and Crime Commissioner, Dafydd Llewellyn with Harri, Swansea City club ambassador Lee Trundle and Youth Engagement Manager at Swansea City Foundation, Craig Richards

As well as providing young people with access to free football and sports activities, Premier League Kicks offers mentoring, life skills advice and access to opportunities like volunteering to help aid their development.

To date, the Premier League has invested almost £66 million in Kicks and in the year ahead an estimated 80,000 young people will take part in the programme.

Since it began, more than 440,000 young people have participated in Premier League Kicks football and multi-sport sessions held at community venues across England and Wales. The programme started with four pilot clubs and is now run across 936 venues by 90 Premier League, English Football League and National League sides – all funded by the Premier League.

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(All images: Swansea City AFC)

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