West Wales car dealership to double in size

Dafen-based Llanelli Motor Company have broken ground on a new development that will see their forecourt double in size over the coming months.

Led by Managing Director Ian Jonathan, the two-phase project will see the independent car dealership increase the number of used vehicles it has on sale to over 400 by January 2023.

“It’s certainly an exciting period for the business,” said Ian, “and with the significant changes to the used car market, we felt now was the right time to start the project, which has been in the pipeline for over five years.”

Although the business was potentially looking at 2020 as a start date for the developments, the Coronavirus Pandemic put the brakes on the project.

However, since the easing of lockdown restrictions and the delay in obtaining new vehicles, the used car market has seen an unprecedented spike in demand.

“The last 12 months have been exceptionally busy,” continued Ian.

“No sooner are we finalising our 140-point safety check on vehicles before placing them on the forecourt, than they are being purchased within a matter of days”.

With the ability to stock 150 nearly new vehicles of all makes and models at the moment, the 1-acre expansion will increase this to 250 by September before more than doubling it to 400 by the spring of 2023.

In order to facilitate this growth, the company will also be entering a recruitment phase and looking to employ at least 10 new members of staff across its sales, workshop and admin teams as well as taking on new apprenticeships.