Welsh Government launches £1.5m fund to promote and celebrate Wales in the World Cup

Marking the 100 day countdown to Wales’ first World Cup game in 64 years, the Welsh Government has launched a £1.5m fund to promote and celebrate Wales.

The fund aims to support culture, arts, sport and media activities to celebrate Wales in the World Cup.

The Welsh Government say this could include activity to promote Wales globally, delivering events to get young people involved in sport, connecting with Welsh diaspora, or helping fans celebrate the games here in Wales and right across the world.

The World Cup Partner Support Fund is one part of the activity the Welsh Government say they planned to maximise the opportunities from Wales’ participation in the FIFA World Cup in Qatar later this year.

The Welsh Government say they will use the global tournament to promote Wales to the world.

Economy Minister, Vaughan Gething, said: “As we reach the 100 day milestone, you can really feel the excitement building in Wales. I can’t wait to be part of the Red Wall in Qatar!

“I am delighted to launch this £1.5m fund today which will help our partners to make the most of this exciting opportunity and boost Wales’ profile and deliver real benefits to Wales.

“Wales’s participation at global sporting events is one of the most fantastic chances to boost our country’s profile and show the world that Wales is an open, welcoming and ambitious country.

“The Cymru men’s football team’s participation in the FIFA World Cup is the most significant marketing and sports diplomacy opportunity ever presented to us – and we will absolutely make the most of it.

“We are looking for exciting, innovative and impactful ideas which will make Wales stand out during the World Cup.”