The average parent deals with an ‘everyday emergency’ once every four hours, according to new research.
The research by Vodafone has revealed resolving sibling squabbles (18%), dealing with tantrums (17%), running late to an appointment (17%), disagreements about bedtime (17%) and struggling to understand a child’s homework (17%) are just some of the instances that pile on the pressure each day.
88% of parents rely on tech tools to solve these continuous conundrums, with parents researching solutions on a smartphone (38%), phoning friends or family (32%) or using voice-controlled personal assistants such as Amazon Alexa (28%) to get them through.
More than a quarter (28%) also turn to WhatsApp groups with other parents to seek advice.
With so many tools on offer, parents say that they rely on tech to manage five out of the six ‘everyday emergencies’ they experience in a 24-hour period
While some challenges are more common, keeping children entertained (44%), helping out with homework (40%) and cooking meals for the family (31%), are the moments parents would find most difficult without tech.
And while an everyday emergency can happen when children are at any age, turning to tech is most common when kids are three years old. At this age especially, parents laud technology solutions such as apps that help them keep in touch with their child’s school or nursery (33%), online booking platforms to arrange medical appointments for children (26%) and online shopping apps (22%).
Such is the importance of these solutions that 37% of those surveyed say that becoming a parent has shown them how much they need reliable connectivity whether they’re at home or out and about. Almost a third (31%) also say that reliable connectivity is much more important to them now than it was before they were a parent.
The need for reliable connectivity doesn’t stop at everyday emergencies – a massive 91% of parents now use tech to help them navigate the cost-of-living crisis, too, by searching for discounts online (48%), using online loyalty schemes (47%), or price comparison apps (38%).
A Vodafone spokesperson said: “We’re proud to be trusted by millions every day – from parents to emergency service workers – all of them in need of reliable connectivity to help them deal with whatever the day throws at them.
“With 77% of emergency services having connectivity contracts with Vodafone, people can trust our network for everything from a real-life emergency through to a family ‘emergency’ that most families know are only too common. Vodafone’s reliable network can help families and emergency staff alike feel cool, calm and connected.”
The 10 most common ‘everyday emergencies’ have been found to be:
- Child falling over and grazing themselves (21%)
- Resolving sibling squabbles (18%)
- Dealing with a child’s tantrums (17%)
- Running late to an appointment (17%)
- Disagreements about bedtime (17%)
- Struggling to understand a child’s homework (17%)
- Not knowing the answer to a question and googling to find out (16%)
- Realising you don’t have snacks left in the house (15%)
- Rescuing a lost favourite toy or comforter (15%)
- Losing internet connectivity when watching a child’s favourite show (15%)
Welsh Government calls on more people to host Ukrainians in their homes
Council describes 10 year-old Leon as ‘Environment Hero’ for Whitland litter picks
How one woman’s tragic loss helped save a child given just hours to live
Children’s hospice say they’re determined to keep doors open despite energy crisis
Council announces nearly 90 projects to tackle post-pandemic cost of living crisis
Free ‘Grow How’ session to help gardeners make the most of autumn gardening
Llanelli Half Marathon: Running on a high
Strictly Come Dancing: Ellie Simmonds talks first dances, fake tan and facing off for Glitterball glory
Cleaner water linked with smaller cockles that die younger, research on Burry Inlet reveals
West Wales women up for awards in leading Welsh ceremony
Bus drivers set to walk out in First Cymru pay dispute
From stamps and coins to passports and police helmets: What will change following the death of the Queen
Gorseinon pub overlooking rugby and cricket club could become flats
Smoke seen for miles as former Cinderella nightclub on Mumbles Pier catches fire
Council suspends non-essential services on September 19
Pembrokeshire crowds ready to welcome 10th IRONMAN Wales
Plans for apartments on former Neath Workingmen’s Club site
Tributes paid to HM Queen Elizabeth II as communities prepare mourning arrangements
Transport strikes postponed following Monarch’s death
28 year-old Port Talbot stroke survivor takes on mountain climb after learning to walk again
Bridgend5 days ago
Bus strikes back on after Queen’s funeral postponement
Bridgend4 days ago
Bus strike cancelled after First Cymru and unions come to agreement
Motoring7 days ago
Coastguard release dramatic pictures of car after it falls off cliff at Mumbles car park
Llanelli6 days ago
Everything you need to know ahead of the M&D Care Llanelli Half Marathon
South Wales Police6 days ago
Police want to speak with this man after assault in Uplands
Cardiff Airport7 days ago
Cardiff Airport restarts Italian flights and gets new direct Romanian destination
Business7 days ago
TUI Invests in team with help of Gower College Swansea
Environment5 days ago
Trecco Bay Holiday Park takes part in Great British Beach Clean