Llanelli residents encouraged to ‘Beat the Street’ and get active as part of new interactive game

Ditch the car and get active is the aim of ‘Beat the Street Llanelli’ as the interactive game gets underway in the town from Wednesday 28 September to Wednesday 9 November.

The free interactive game aims to encourages people to incorporate physical activity into their daily lives by rewarding teams with points and prizes the further they walk, cycle and roll.

There are prizes for the teams that travel the furthest with vouchers for books and sports equipment. There is a total points leader board and an average leader board so opportunities for teams of all sizes to win.

Beeping and flashing sensors called Beat Boxes will be placed on lampposts around the area for the duration of the six-week game. Primary school pupils will be provided with a player pack containing a map and a card for the child and an accompanying adult.

The wider community can pick up a contactless card from a distribution point listed at www.beatthestreet.me/llanelli

Players then travel between the contactless Beat Boxes scoring points with their cards as they go. The further players travel, the more points they score for their community or school team. Each week is themed with different activities to help participants get the most out of their Beat the Street experience.

Beat the Street Llanelli is provided by Intelligent Health, commissioned by Carmarthenshire County Council and is supported by Sport Wales.

Carmarthenshire Council’s Cabinet Member for Regeneration, Leisure Culture and Tourism Cllr Gareth John, said: “We are delighted to bring this innovative and compelling game to Llanelli and we can’t wait to see how far everyone is able to walk, run, cycle and scoot.

“The game brings a competitive element to physical activity, but more than that, unites communities, helps people get to know their local area, reduces carbon emissions and improves both physical activity and mental health.”

(Lead image: Carmarthenshire Council)