Swansea-based ‘Clever Cubs Club’ wins award for innovative multi-sensory learning for toddlers

A Swansea-based multi-sensory learning experience for toddlers has picked up ‘Best new business’ at the Wales Children’s activities and services awards for 2022.

Set up by Primary School teacher and Performing Arts veteran, Natalie Thomas, Clever Cubs Club provides experiences such as musical and sensory toddler groups, musical storytelling events for schools and public, messy play and themed multi-sensory events.

It even has its own exclusive music which Natalie says is not only educational but super catchy, and fun for the little ones to sing and dance to.

Natalie said: “Our aim as a company is to provide experiences and services that are not only engaging and fun but will be hugely beneficial for the young learners development.

“Combining my Primary School teaching and performing arts backgrounds has created lots of lovely characters for our fully immersive storytelling experiences. These experiences are to capture the little ones imagination and transport them into the story with sessions filled with music, dances, multi-sensory props, bubbles, costumes, parachute and much more.

“We were lucky enough to receive ‘Best new start up business’ award at the ‘Wales Children’s activities and services awards 2022′ at the Swansea’.com Stadium, which has now turned Clever Cubs Club into an award winning business.”