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Aldi teases something ‘original’ and sends twitter into a frenzy

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In its most daring campaign yet, Aldi has today revealed a brand-new ‘Aldi Originals’ range.

Featuring hoodies, joggers and even stylish trainers, the sportswear-inspired range will make wearers the envy of the middle aisle and beyond.  

The latest clothing drop has been unofficially named by fans, with over 47,000 taking to Twitter, Instagram and Facebook using the hashtag, #AldiOriginals.  

This is not the first time the discount supermarket has dabbled in the fashion world, with previous ‘Aldimania’ ranges selling out in just hours, and items appearing on popular auction sites for many times their in-store value.

Previous ranges have proven popular with celebrities including Tommy Fury.  

Available online from 20th November, and in stores from 24th November, Aldi’s range draws inspiration from popular loungewear styles, and includes coordinated hoodies, joggers and trainers.

The range also includes hats and socks with prices starting from as little as £2.49, so Aldi superfans can style Aldi Originals from head to toe. 

Aldi’s Aldimania range is available to pre order online from 20th November and in stores from 24th November.

(All images: Aldi)

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