ASDA to extend 10% discount for emergency service workers until at least 31 March 2023

Supermarket giant ASDA has announced that it will extend its 10% off offer for emergency workers with Blue Light Card until at least 31st March 2023.

The discount is available in all Asda’s 635 stores across the UK and includes food and drink, George at Asda clothing and homeware, toys, gifts and optical.

Blue Light card holders will receive the discount by presenting their own, valid, Blue Light card and ID at the checkout.

Blue Light Card is a nationally recognised scheme which provides workers in the NHS, emergency services, social care sector and the armed forces with a range of discounts. Asda has extended its discount for card holders to acknowledge the amazing work they do each day to keep everyone safe.

Mohsin Issa, Asda’s co-owner, said: “We are delighted to have extended our partnership with the Blue Light Card into its third year until the end of March 2023.  Our emergency services personnel do an incredible job and we’re happy to be able to continue this discount, along with our own Asda Rewards loyalty scheme and our everyday low prices, into the new year.”

Tom Dalby, CEO at Blue Light Card, said: “We’re incredibly proud of our partnership with ASDA and understand how much it means to our members, especially at this time of year. The exclusive 10% discount across food and soft drinks, George clothing and homeware, toys, gifts and optical helps to support families and individuals across the UK during what is a tough period for many and really highlights ASDA’s appreciation of NHS staff and other frontline workers.”

(Lead image: ASDA)