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Viral internet sensation Prime drink by Logan Paul and KSI hits ALDI shelves today

The latest internet sensation Prime Hydration drink has hit budget supermarket ALDI’s shelves today at a bargain price – but there’s a catch.

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The viral hydration drink created by two popular YouTube stars, KSI and Logan Paul, is available to buy for just £1.99 in Aldi stores nationwide on 29th December.

But the budget supermarket is warning would-be bargain hunters that the drink will be a Specialbuy – and as with all Specialbuys, once they’re gone, they’re gone!

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“Due to its popularity and limited availability, we want to ensure as many people as possible have the opportunity to purchase Prime”, a spokesperson said.

The supermarket is expecting high demand so a purchase limit of one of each variant per customer has been set to ensure as many people as possible get the opportunity to buy the product.

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The drink, which is 10% coconut water, contains electrolytes and B vitamins and BCAAs, has zero sugar and around 20 calories per bottle.

Aldi shoppers can choose from three different flavours: Blue Raspberry, Lemon and Lime, and Ice Pop.

Youtubers KSI and Logan Paul who have been fighting it out to top the YouTube subscriber charts, also took part in a cruiserweight boxing match in 2019.

The pair have since come together on developing the Prime hydration drink.

KSI and Logan Paul said: “We created PRIME to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function. ​

“We dropped our first product, PRIME Hydration in 2022 and since then, we’ve continued to worked countless hours to expand in retailers, reach new markets and formulate new products we know you’ll love.​

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“We’ve been humbled by the process of creating a real brand & surpassing some of the biggest beverage companies in the world. As underdogs, we always cherish the opportunity to show the world what’s possible.​

“Now that we’re both fighting for the same team, we truly believe the sky is the limit.”

(Lead image: Prime Hydration)

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