Swansea City Football Club launch new badge and kits for 2023-24

Designed by official kit makers Joma from 100 percent recycled polyester, the home strip will be sponsored by new partners Reviva Coffee with Swansea Building Society holding placement on the back. A predominantly white kit showcases a centralised badge with grey monochrome wave-like sleeves. 

This season’s away kit offering shows off a mixture of gold and a striking teal colour. Once again affiliated with luxury home builders Westacres as front of shirt sponsor, both the club crest and sponsor name are displayed in gold.

The club have also released their new range of travel and leisure wear for the season with supporters clearly delighted with the designs. 

“Swansea City and Joma are delighted to reveal the club’s new home and away kits for the upcoming 2023-24 season in the Championship,” a club statement commented.

“The modern, clean-cut designs are on sale with immediate effect online, in-store and via or click and collect service.

“The kit’s see the return of the traditional club badge – following changes over the last two seasons to mark important anniversaries in Swansea City’s history – which the Swans first wore in 1998.

“Our partners Reviva Coffee and Westacres adorn the front of the kits, while Swansea Building Society take pride of place on the back.

“The club’s link-up with Reviva Coffee also reunites us with Gulf Oil – Reviva’s parent company – who were our front-of-shirt sponsors between 1993 and 1996, featuring on several iconic shirts. 

“The presence of these partners means our young supporters can once again wear the same shirts as their heroes.”

Initial reaction from fans has been positive with the away shirt, particularly going down a storm with the Jack Army.