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Swansea has one of the strongest high streets in the UK in 2023, new report finds

Swansea has ranked in the Top 5 strongest high streets in the UK according to a new report.

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The UK’s high streets are changing at a rapid rate, meaning big-name brands are shutting their shops and a reported nearly 8% drop in footfall across the UK’s high streets since pre-pandemic levels. But what does this mean for the future of our high streets?

With talk of AI taking over 20% of retail jobs in the near future, Savoo has asked AI about what our UK high streets will look like in the future, creating visuals to go alongside AI’s commentary. The experts have also looked into the UK’s high streets funding, store openings and closures and high street spending habits in 28 major UK cities to determine which UK regions and cities have the most optimistic future for their high streets. 

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AI predicts Amazon, Etsy and ASOS to make an appearance on UK high streets in the next five years

AI prediction of what an ASOS store could look like
AI prediction of what an ASOS store could look like

AI has the capacity to predict trends using online resources and available data, so the team at Savoo asked AI to predict what the UK’s high streets will look like in five years’ time. AI suggests that the following three online e-commerce stores may appear on our high streets in the future: 

  • Amazon: Amazon has been experimenting with brick-and-mortar stores for several years now. They already operate several Amazon Go stores and Amazon Books locations, and may continue to expand its physical presence in the country.
  • Etsy: Etsy has been growing in popularity in recent years. The company has opened a few temporary physical shops in the US and the UK, and may consider opening more permanent locations in the future.
  • ASOS: ASOS has seen significant growth in recent years. The company has already experimented with a few pop-up shops and may consider opening more permanent locations in the future.

Plymouth has the strongest high street in the UK post-lockdown

By looking into official reports around the UK high streets, including the opening and closings of stores and the High Street Recovery Tracker, Savoo have created an index to show which UK cities have the strongest high streets. Plymouth comes out on top with the highest overall index recovery score (165) of all the cities analysed – which takes into account the footfall in each city centre in comparison to pre-lockdown – along with the highest scores for weekday, weekend and night time footfall.

Blackpool comes 2nd with the highest spend score (195) of the cities analysed. Swansea ranked 5th in the UK

These are the top five UK cities with the strongest high streets in 2023: 

CityNo of openings in 2022 in the regionNo of closures in 2022 in the regionShare of High Street services vacant (%)Spend Index ScoreOverall Recovery Index ScoreWeekday index scoreWeekend index scoreNight time index scoreTotal no. of retail jobs
Plymouth7471,30619%127165176186133139
Blackpool1,0251,93125%195160122161132424
Southend-on-Sea8101,32025%129143127154117654
Sunderland31567028%109126130163113583
Swansea37763023%131132121138101199

Predictions suggest a reduction of over 11,000 chain stores in the UK by 2030

Using available data on chain store openings and closings across the UK in the last five years, Savoo’s study predicts that by 2030 Greater London will have a record number of chain stores closing (2399), an increase of 542 from 2022. The data shows that overall in the UK in 2030 we can expect to see 13,228 chain store closures compared to just 898 chain stores opening on our UK high streets, meaning an overall reduction of around 11,371 chain stores. 

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 2022203020222030
RegionNumber of closuresNumber of closuresNumber of openingsNumber of openings
South East1,5921,8261,184124
Greater London1,8572,3991,208-143
South West1,0971,23977983
East of England1,0031,077624-145
East Midlands702826493106
West Midlands1,0241,262596-191
Wales47950632763
North West1,4441,4781,056329
Yorkshire and the Humber9731,05561846
North East471481349148

Ed Fleming, Managing Director at Savoo adds: “The way that people shop has changed considerably in the past 10 years. With the rise in online shopping becoming more convenient for many, we have seen huge high-street names buckle. With the Cost of Living crisis, people are guided by the pursuit of value and necessity, with many looking online for as many savings as possible. 

“People’s shopping habits are forever changing and businesses need to adapt quickly to survive. It will be interesting to see which types of shops and businesses we see emerge on the UK’s high streets in coming years.”

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