The new deal means that the Caerphilly based dairy will see its product stocked in 26 of ASDA’s stores across the country.
Castle Dairies say their butter is made by blending Welsh cream with British rapeseed oil and adding just a touch of salt. They say this means their creamy, spreadable butter “contains 100% natural ingredients and spreads straight from the fridge with effortless ease”.
They add that with all raw materials sourced from Red Tractor Assured farms and a fully recyclable tub and lid, this ensures that sustainable principles are adopted throughout the length of the food chain, from agricultural welfare to packaging.
The spread gained a Great Taste star in 2022, and the company picked up two gold awards at the International Cheese and Dairy Awards 2023 as well as being named a Food Producer of the Year finalist at this year’s Wales Food & Drinks Awards.
Speaking of the launch, National Account Manager at Castle Dairies, Emily Mulligan said: “We are incredibly pleased to have secured another launch with Asda, this time with our Welsh Spreadable. Asda have been a key customer for us over several years, and we are delighted to be furthering our relationship with them through the launch of a core product within our branded range”.
In response to the new listing, Gruff Roberts, Asda’s Local Buyer for Wales said: “Supporting local producers is paramount to Asda’s values, and so the opportunity to add a Welsh favourite to our regional butter and spreads fixture is wonderful, and we are really excited to have it stocked on our shelves”.
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