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Center Parcs style resort heading to Afan Valley as new delivery team takes forward plans

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A new delivery team has been given conditional planning approval to take forward the transformational Afan Valley leisure resort project which the council say could create hundreds of jobs and provide significant social and environmental benefits for communities in the area.

Development plans for the 325 acre site at Pen-y-bryn near Croeserw have been in the pipeline for a number of years, but have been beset by financial problems.

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Now a new delivery team is in place following Neath Port Talbot Council’s request earlier in the year that “necessary assurances” of funding arrangements were place to be able to deliver the scheme.

The new team led by the Salamanca Group, a privately-held merchant banking business and home to experienced investors with a proven track record in delivery, were granted permission to progress the project to its next stages by members of Neath Port Talbot Council’s Planning Committee on Tuesday (October 12th).

Now named the Wildfox Resort Afan Valley, the adventure resort will encompass a hotel, hundreds of lodges, cafes, bars and facilities for skiing, hiking, cycling and other outdoor pursuits.

Martin Bellamy, Chairman and CEO of the Salamanca Group confirmed: “We are creating a new team with the expertise, finance and capability to deliver the Wildfox Resort to achieve positive social and environmental benefits for local communities. We appreciate the complexities of this project, the frustrations and disappointments of the past and understand what is required to turn it around.” 

Neath Port Talbot Council Leader, Cllr Ted Latham, said: “This is an exciting proposal with potentially huge benefits for our residents in the Afan Valley and for the County Borough as a whole.”

Peter Moore, who developed Center Parcs in the UK, said: “I am delighted to be working with the new team to bring this project forward and remain passionate about the potential of the resort.” 

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Karen Jones Chief Executive of Neath Port Talbot Council, added: “The council has been working with the applicant and their agents for some time to ensure sufficient information was submitted to enable the council’s Planning Committee to thoroughly assess the proposed development. As part of this process, officers have been providing advice and guidance and I now look forward to working with the new delivery team to ensure benefits associated with the proposed development are maximised and potential impacts minimised.”

The planning committee’s resolution follows a period of uncertainty after the original decision to grant planning permission in March 2019, including significant matters of concern raised in the national press and on television concerning a director of Afan Valley Ltd. 

The company subsequently went into administration, but with the support of Council Members and Officers, positive discussions with Peter Moore and Duff and Phelps (who were appointed administrators and interim managers of the leisure resort project) led to the submission of the new business plan, and at its Tuesday meeting, the council’s planning committee passed a further, final resolution confirming it was content the Wildfox Resort Afan Valley development is deliverable.

(Lead image: Neath Port Talbot Council)

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