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April 14 declared National Laverbread Day

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The Pembrokeshire Beach Food Company is spearheading the launch of a new national day dedicated to the joys of laverbread – a traditional Welsh seaweed delicacy that can be used in everything from quiches to cooked breakfasts.

Laverbread is the cooked version of ‘laver’ – porphyra seaweed – a diaphanous red algae found abundantly along Wales’ rocky coastline. Cooked for many hours, it produces a green, gluey sludge that is a delicacy for many, but a challenge to others. Needless to say, it tastes much better than it looks.

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Jonathan Williams founded his award-winning business on a passion for laverbread. Quitting a desk job in Swindon in 2010, he returned to Wales to run a food stall dedicated to Welsh seafood delicacies, particularly laverbread foraged from his local coastline.

Over the years the business grew from a pop-up market stall to a permanent van at Freshwater West, where people queued to buy treats such as lobster rolls, crab rolls and breakfast buns stuffed with bacon, egg, cheese, seaweed butter and laverbread patties. 

Now Jonathan has taken on the lease at The Old Point House, an iconic old smugglers’ inn reached across a tidal causeway on Angle, Pembrokeshire. Work is underway to give the venerable pub a new lease of life – and it will include a permanent Pembrokeshire Beach Food Company presence via a repurposed boat selling street food in the pub garden.

The Pembrokeshire Beach Food Company also has an online shop selling deli goods such as dried laver (Welshman’s caviar), Môr Ketchup (seaweed ketchup sauce); seaweed butter, seaweed pesto, and more – and in 2017 Jonathan launched Barti Rum, a seaweed spiced rum.

Jonathan’s passion for laverbread inspired him to launch National Laverbread Day, and for this year’s inaugural event he will be sharing laverbread recipe videos, competitions and special offers online and handing out free laverbread samples with beer bought at The Old Point House.

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There will be opportunities to win free laverbread via the company’s social media accounts, and an online laverbead cooking competition with prizes given to the best recipes shared on social media.

Jonathan Williams

Jonathan is also inviting chefs, restaurants and food shops to join in by holding their own events or putting laverbread on the menu for the day.

Above all, Jonathan wants people to have fun discovering this delicious but often overlooked ingredient. He chose April 14 as National Laverbread Day because it is the same day the Japanese celebrate “Mother of the Sea Day” in honour of Kathleen Mary Drew-Baker, whose research into the cultivation of porphyria seaweed led to a commercial breakthrough for the Japanese Nori (laver) industry.

“For too long this laverbread has been cast aside as a footnote in the culinary world,” says Jonathan. “But not anymore: from now one this incredible ingredient shall be celebrated, revered around the world for the marvellous delicacy it is. So cast aside your inhibitions: life is an adventure, food is adventure. Be bold, be brave and make this day and everyday forth the day of laverbread, born from land as ancient as the oceans themselves. 

“To me laverbread has to be one of the food wonders of the world. The use of laverbread has declined and we believe that this is just not acceptable: this food wonder should be celebrated as much as possible.”

He adds that while laverbread is relatively rare in shops outside Wales, it is available on Welsh markets, especially Cardiff and Swansea covered markets, direct from producers such as Selwyn’s (www.selwynsseaweed.com), Parsons (www.parsonspickles.co.uk), Spencer at Gower Coast Foods, from most decent delis and independent food shops in Wales, and of course from The Pembrokeshire Beach Food Co.

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“You can also buy it from as any worthwhile fish monger in Wales,” he adds. “And even if you live outside Wales, there are still plenty of ways to get delicious laverbread by post. If you’re unsure what to do with it, the Pembrokeshire Beach Food Company has some great recipe ideas you can try.

So prepare ahead: stock up on laverbread and join us on April 14th online or in person at The Old Point House to celebrate this food wonder on National Laverbread Day.”

Jonathan’s Laverbread Facts

– Although laver is found around Britain’s coastline, the production of laverbread is a primarily a Welsh tradition.

– Laver is harvested from rocks in the wilds of West Wales, which has the second largest tidal range in the world and takes the full force of the Atlantic storms.

– Not many other foods take as long as laverbread to cook (typically about 8 hours).

– No other food looks so unappealing after several hours of cooking.

– It is a powerhouse of nutrients, vitamins and minerals.

– It has been dubbed “future food” as it requires no land, freshwater, pesticides or fertilizers and can grow up to 5mm a day.

– Its versatility is only now being discovered in modern day cooking.

– It tastes sublime, or, as the Japanese say has “essence of deliciousness” – a satisfying, savoury umami flavour.

– It is the untamed mysterious lady of the seaweed world, constantly changing its mind as to where it grows and when it grows. I spend my days endlessly chasing it around the coastline.

– Laver has one of the strangest and most complicated life cycles: it can be both male and female, and one stage of its life it is neither. You could even call it the original non-binary life form.

Free recipe: Traditional Laverbread Patties
Serves 2

Ingredients:
Laverbread (either from a shop or harvested by yourself) x 100g
Oats (large or medium or fine) 20g ish
Salt and Pepper to taste
Bacon fat (traditional or olive oil)

Method:
1. Place your frying pan on a low-medium heat, and put either your bacon fat or oil in to warm up.
2. While the fat is heating up, mix the laverbread in a bowl with your oats (Traditionally a fine grade oatmeal was used. I prefer the larger oats but this is personal taste), until you get a good consistent patty. If it’s too dry add more laverbread, or if it is too sticky, add more oats.
3. Add a pinch of salt and pepper.
4. Use a tablespoon and drop the laverbread and oat mix into the frying pan and shape it with the spoon into a round patty around 0.5mm thick
5. Cook for around 5 minutes on each side or until golden and crispy.
6. Serve hot and enjoy

I like mine with poached eggs and smoked mackerel.

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Food & Drink

Chicken products recalled at a dozen national retailers due to salmonella fears

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The Food Safety Authority (FSA) has issued a recall notice for cooked chicken sandwiches, wraps and other products sold at TWELVE major retailers due to salmonella fears.

The products were supplied by food producer Cranswick Country Foods who manufacture own-brand products for a number of supermarkets and food outlets.

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In a statement the FSA said: “Cranswick Country Foods are recalling several products containing chicken because salmonella has been found in some of the chicken used to manufacture these products.

“As a precaution additional products are also being recalled whilst investigations continue.”

Products sold by Aldi, Waitrose, Amazon, Sainsbury’s, Co-op, Costa, Cafe Nero, M&S, Starbucks, Shell, One Stop and Tesco are all affected by the warning.

Aldi Chicken & Stuffing Sandwich
Use byAll use by dates up to and including 15 May 2022
Aldi Chicken & Sweetcorn Sandwich
Use byAll use by dates up to and including 15 May 2022
Aldi Chicken and Bacon Caesar Wraps Mixed
Use byAll use by dates up to and including 15 May 2022
Waitrose Chicken & Bacon Caesar Wrap
Use byAll use by dates up to and including 14 May 2022
Waitrose Deep Filled Roast Chicken & Bacon Sandwich
Use byAll use by dates up to and including 14 May 2022
Waitrose Deep Filled Roast Chicken & Stuffing Sandwich
Use byAll use by dates up to and including 14 May 2022
Waitrose Entertaining Meat Roulade Wrap Selection
Use byAll use by dates up to and including 14 May 2022
Waitrose Essential Chicken Mayo Sandwich
Use byAll use by dates up to and including 14 May 2022
Waitrose Roast Chicken & Bacon Sandwich
Use byAll use by dates up to and including 14 May 2022
Waitrose Roast Chicken & Stuffing Sandwich
Use byAll use by dates up to and including 14 May 2022
Waitrose Roast Chicken & Sweetcorn Sandwich
Use byAll use by dates up to and including 14 May 2022
Waitrose Roast Chicken Salad with Salad Cream Sandwich
Use byAll use by dates up to and including 14 May 2022
Aldi Chicken and Bacon Caesar Wrap Triple Wrap
Use byAll use by dates up to and including 15 May 2022
Use by
Amazon Arabiatta Chicken Pasta Salad
Use byAll use by dates up to and including 12 May 2022
Amazon BBQ Chicken Hot wrap
Use byAll use by dates up to and including 12 May 2022
Amazon Chicken and Bacon Caesar Baguette
Use byAll use by dates up to and including 12 May 2022
Amazon Chicken and Spinach Protein Pot
Use byAll use by dates up to and including 12 May 2022
Amazon Chicken Caesar Wrap
Use byAll use by dates up to and including 12 May 2022
Amazon Chicken Tikka Bites
Use byAll use by dates up to and including 12 May 2022
Amazon Chicken Triple Sandwich
Use byAll use by dates up to and including 12 May 2022
Amazon Harissa Chicken and Grain Salad
Use byAll use by dates up to and including 12 May 2022
Aldi Chicken Fajita Triple Wrap
Use byAll use by dates up to and including 15 May 2022
Amazon Katsu Chicken and Coconut Slaw
Use byAll use by dates up to and including 12 May 2022
Amazon Lemongrass Chicken Grain Salad
Use byAll use by dates up to and including 12 May 2022
Amazon Mexican Chicken Mini Salad
Use byAll use by dates up to and including 12 May 2022
Amazon Sweet Chilli Chicken Noodle Salad
Use byAll use by dates up to and including 12 May 2022
Amazon Thai Chicken Hot Box
Use byAll use by dates up to and including 12 May 2022
Amazon Tikka Chicken & Masala Potato
Use byAll use by dates up to and including 12 May 2022
By Sainsbury’s Sage & Onion Chicken Breast Slice 180g
Use byAll use by dates from 3 May up to and including 20 May 2022
By Sainsbury’s Café Chicken & Bacon Topped Toastie
Use byAll use by dates from 3 May up to and including 14 May 2022
By Sainsbury’s Cajun Chicken Grills 180g
Use byAll use by dates from 3 May up to and including 20 May 2022
By Sainsbury’s Chargrilled Chicken Slices 160g
Use byAll use by dates from 3 May up to and including 20 May 2022
Aldi Chicken Beechwood Smoked Bacon and Stuffing Sandwich
Use byAll use by dates up to and including 15 May 2022
By Sainsbury’s Chargrilled Chicken Slices 300g
Use byAll use by dates from 3 May up to and including 20 May 2022
By Sainsbury’s Chargrilled Salt & Chilli Thigh Fillets 150g
Use byAll use by dates from 3 May up to and including 20 May 2022
By Sainsbury’s Chicken & Sweetcorn Sandwich
Use byAll use by dates from 3 May up to and including 14 May 2022
By Sainsbury’s Chicken and Bacon Sub Roll
Use byAll use by dates from 3 May up to and including 14 May 2022
By Sainsbury’s Chicken Fajita Triple Wrap
Use byAll use by dates from 3 May up to and including 14 May 2022
By Sainsbury’s Chicken Salad Sandwich
Use byAll use by dates from 3 May up to and including 14 May 2022
By Sainsbury’s Chicken Triple Sandwich
Use byAll use by dates from 3 May up to and including 14 May 2022
By Sainsbury’s Chicken with Pork, Sage & Onion Stuffing Sandwich
Use byAll use by dates from 3 May up to and including 14 May 2022
By Sainsbury’s Chicken, Bacon & Caesar Wrap
Use byAll use by dates from 3 May up to and including 14 May 2022
By Sainsbury’s Classic Sandwich Platter
Use byAll use by dates from 3 May up to and including 12 May 2022
Aldi Eat & Go Chicken and Bacon Club with Mayo
Use byAll use by dates up to and including 15 May 2022
By Sainsbury’s Classic Triple Sandwich
Use byAll use by dates from 3 May up to and including 14 May 2022
By Sainsbury’s Coronation Chicken Sandwich
Use byAll use by dates from 3 May up to and including 14 May 2022
By Sainsbury’s Firecracker Chicken Slices 160g
Use byAll use by dates from 3 May up to and including 20 May 2022
By Sainsbury’s Flamegrilled Chicken Grills 180g
Use byAll use by dates from 3 May up to and including 20 May 2022
By Sainsbury’s Flamegrilled Chicken Mini Fillets 170g
Use byAll use by dates from 3 May up to and including 20 May 2022
By Sainsbury’s Garlic & Herb Chicken Breast Slices 180g
Use byAll use by dates from 3 May up to and including 20 May 2022
By Sainsbury’s Gluten Free Chicken Caesar Wrap
Use byAll use by dates from 3 May up to and including 14 May 2022
By Sainsbury’s Gluten Free Sandwich Platter
Use byAll use by dates from 3 May up to and including 12 May 2022
By Sainsbury’s Grilled Tandoori Chicken Thigh Fillets 150g
Use byAll use by dates from 3 May up to and including 20 May 2022
By Sainsbury’s Jerk Chicken Wrap
Use byAll use by dates from 3 May up to and including 14 May 2022
Aldi Eat & Go Classic Selection Chicken Salad, Bacon, Lettuce & Tomato Prawn Mayonnaise Sandwiches
Use byAll use by dates up to and including 15 May 2022
By Sainsbury’s Kansas City BBQ Wings 486g
Use byAll use by dates from 3 May up to and including 20 May 2022
By Sainsbury’s Meat Sandwich Platter
Use byAll use by dates from 3 May up to and including 12 May 2022
By Sainsbury’s Mexican Chicken Mini Fillets 170g
Use byAll use by dates from 3 May up to and including 20 May 2022
By Sainsbury’s Piri Piri Chicken Mini Fillets 170g
Use byAll use by dates from 3 May up to and including 20 May 2022
By Sainsbury’s Spring on the Lemon Chicken Sandwich
Use byAll use by dates from 3 May up to and including 14 May 2022
By Sainsbury’s Thai Red Chicken Sandwich
Use byAll use by dates from 3 May up to and including 14 May 2022
By Sainsbury’s Wrap Platter
Use byAll use by dates from 3 May up to and including 12 May 2022
By Sainsburys Chicken & Bacon Sandwich
Use byAll use by dates from 3 May up to and including 14 May 2022
By Sainsbury’s TTD Greek Chicken & Tzatziki Premium Wrap
Use byAll use by dates from 3 May up to and including 14 May 2022
Caffé Nero Chargrilled Chicken Salad Sandwich
Use byAll use by dates up to and including 13 May 2022
Aldi Flavoured Mini Chicken Fillets; Mango Curry & Shwarma
Use byAll use by dates up to and including 19 May 2022
Co-op Chicken & Bacon Caesar Wrap
Use byAll use by dates up to and including 14 May 2022
Co-op Chicken & Sweetcorn Sandwich
Use byAll use by dates up to and including 14 May 2022
Co-op Chicken and Stuffing Sandwich
Use byAll use by dates up to and including 14 May 2022
Co-op Chicken Mayo Sandwich
Use byAll use by dates up to and including 14 May 2022
Co-op Coronation Chicken Sandwich
Use byAll use by dates up to and including 14 May 2022
Co-op Oriental Chicken Curry with Egg Fried Rice 400g
Use byAll use by dates up to and including 20 May 2022
Co-op Oriental Chow Mein 375g
Use byAll use by dates up to and including 20 May 2022
Co-op Oriental Sweet and Sour Chicken with Egg Fried Rice 400g
Use byAll use by dates up to and including 20 May 2022
Costa British Chicken Fajita Wrap
Use byAll use by dates up to and including 15 May 2022
Costa British Roast Chicken & Bacon Classic Toastie
Use byAll use by dates up to and including 15 May 2022
Aldi Roast Chicken & Bacon Sandwich
Use byAll use by dates up to and including 15 May 2022
Costa Chicken & Chorizo Stonebaked Panini
Use byAll use by dates up to and including 15 May 2022
‘Jamie Oliver deli by Shell’ Spicy Chipotle BBQ Chicken Wrap
Use byAll use by dates up to and including 13 May 2022
M&S 14 Piece Classic Sandwich Platter
Use byAll use by dates up to and including 13 May 2022
M&S Chicken & Bacon Caesar Wrap
Use byAll use by dates up to and including 12 May 2022
M&S Classic Mini Roll Selection
Use byAll use by dates up to and including 12 May 2022
M&S Deli Filler Coronation Chicken
Use byAll use by dates up to and including 17 May 2022
M&S Made Without Wheat Gluten Free Chicken & Bacon Sandwich
Use byAll use by dates up to and including 13 May 2022
M&S Roast Chicken & Bacon Sandwich
Use byAll use by dates up to and including 13 May 2022
M&S Roast Chicken & Salad Sandwich
Use byAll use by dates up to and including 13 May 2022
M&S The Café Classic Selection
Use byAll use by dates up to and including 13 May 2022
Aldi Roast Chicken Salad Sandwich
Use byAll use by dates up to and including 15 May 2022
M&S The Café Gluten Free Chicken Salad
Use byAll use by dates up to and including 13 May 2022
M&S Honey and Mustard Chicken Pasta Salad
Use byAll use by dates up to and including 15 May 2022
M&S Chicken and Bacon Layered Salad
Use byAll use by dates up to and including 15 May 2022
M&S Chicken Caesar Salad
Use byAll use by dates up to and including 15 May 2022
One Stop BBQ Chicken Chunks 180g
Use byAll use by dates up to and including 19 May 2022
One Stop Sliced Roast Chicken Breast 180g
Use byAll use by dates up to and including 19 May 2022
Starbucks Coronation Chicken Sandwich
Use byAll use by dates up to and including 13 May 2022
Tesco BBQ Chicken Breast Pieces 180g
Use byAll use by dates up to and including 19 May 2022
Tesco Chicken Breast Slices 180g
Use byAll use by dates up to and including 20 May 2022
Tesco Chicken Breast Slices 180g (Express)
Use byAll use by dates up to and including 19 May 2022
Aldi Sweet Chilli Chicken Triple Wrap
Use byAll use by dates up to and including 15 May 2022
Tesco Chicken Breast Slices 360g
Use byAll use by dates up to and including 20 May 2022
Tesco Coronation Chicken Pieces 180g
Use byAll use by dates up to and including 18 May 2022
Tesco Fajita Chicken Breast Mini Fillets 170g
Use byAll use by dates up to and including 18 May 2022
Tesco Flame Grilled Chicken Breast Mini Fillets 170g
Use byAll use by dates up to and including 20 May 2022
Tesco Flame Grilled Chicken Thins 180g
Use byAll use by dates up to and including 18 May 2022
Tesco Garlic & Herb Chicken Breast Mini Fillets 170g
Use byAll use by dates up to and including 19 May 2022
Tesco Piri Piri Chicken Breast Mini Fillets 170g
Use byAll use by dates up to and including 18 May 2022
Tesco Piri Piri Chicken Breast Pieces 180g
Use byAll use by dates up to and including 19 May 2022
Tesco Sliced Chicken Breast with Sage & Onion 180g
Use byAll use by dates up to and including 19 May 2022
Tesco Tandoori Chicken Pieces 180g
Use byAll use by dates up to and including 19 May 2022

A full list of products affected is available on the FSA website.

The FSA added: “Our advice to consumers If you have bought the above products, do not eat them. Instead, return them to the store from where they were bought for a full refund.”

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(Lead image: Lara604 / CC BY-SA 2.0)

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Food & Drink

Supermarket Aldi to stock Ukrainian beer with profits going to humanitarian relief

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Supermarket Aldi has announced it will sell Chernigivske, Ukraine’s most popular beer brand, in stores nationwide.

Priced at £9.99 for a pack of ten 440ml cans, all profits from sales will go towards humanitarian relief in Ukraine.

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Brand-owner AB InBev is guaranteeing at least $5m from the initiative, with funds distributed across designated NGOs.

Chernigivske, also known locally as “Che”, is considered a national treasure in Ukraine.

Originally brewed as a gift to celebrate the 1,300-year anniversary of the city from which it got its name, Chernigiv, it remains the number one beer brand in Ukraine.

Like many Ukrainian businesses, the Chernigiv brewery closed its doors at the end of February. However, the brand has since started producing its lager in three breweries across Europe, with plans to open additional locations across the globe. Aldi proudly stands in partnership with Chernigivske, stocking the beer across stores nationwide, making every can count.

“Che” is a crisp and refreshing lager, originally brewed with character that perfectly balances strength and spirit; fruity aromas highlighted with light hoppy notes. It is a traditional Ukrainian lager loved and shared by generations of Ukrainians.

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Chernigivske lager is available in Aldi stores from 1st May, £9.99 for 10 x440ml and available as a pack of 4 from mid-May, while stocks last.

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Business

Lidl offers ‘finders fee’ for new supermarket sites – with Swansea one of their top targets

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Budget supermarket Lidl has announced it’s on the lookout for new sites across the country – and is calling on the public to help.

The discounter, which is investing £1.3 billion in its expansion across 2021 and 2022, has revealed that it is offering a finder’s fee to members of the public who successfully identify suitable sites for new Lidl stores.

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The fee is either 1.5% of the total freehold purchase price or 10% of the first year’s rent for leaseholds, which would equate to £22,500 for a completed £1.5m site purchase.

The news comes as Lidl publishes its annual list of locations across the country where it is interested in acquiring sites for potential store developments – with Swansea featuring highly.

The list includes, amongst many others: Bristol, Derby, Liverpool, London, Manchester, Nottingham, Oxford, Southampton, Swansea, Birmingham, Sheffield, Cambridge, Edinburgh

Since the beginning of 2022, Lidl has already opened 23 new stores. In Swansea it is looking to open new stores in Fforestfach, Mumbles, Killay and Pontarddulais. It is also looking to relocate its existing Penlan store.

The discount retailer has already submitted planning applications for new stores in Blackpill and Parc Trostre in Llanelli.

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In March 2022 it became the 6th largest supermarket in the UK.

Richard Taylor, Chief Development Officer at Lidl GB, said: “We know that the majority of British shoppers still love doing their shopping in person and we are as committed as ever to opening new stores and enhancing our existing ones.

“We’re opening an average of one new store a week, which is incredible, and our teams have done a phenomenal job of keeping that pace going over the last couple of years. But there are still communities up and down the country that are telling us how much they want – and need – a Lidl store.

“We work with some of the best people in the industry to identify new sites, but we also know how engaged our future and existing customers are and we want to build on this.

“Our finder’s fees are, therefore, available to absolutely anyone that can identify a viable option for a new store that we’re not already aware of, and we welcome any suitable suggestions that will help up us to meet our ambitious target of 1,100 stores by the end of 2025.”  

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Members of the public who know of potential sites are encouraged to check details against Lidl’s site requirements and contact the supermarket’s Property team with further details.

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