Call for Swansea shoppers to sample best of Welsh produce at Aldi’s Parc Tawe store

Aldi is calling on Swansea shoppers to attend an exclusive food and drink event at its Parc Tawe store this Thursday (14th April).

From 10am – 3pm, the city-centre retail park store will be showcasing an array of Welsh suppliers in collaboration with Food and Drink Wales.

Shoppers are invited to sample the products and provide feedback to the Aldi Buying Team, with select businesses going on to have their products appear on Aldi shelves up and down the country.

Drink businesses attending include Gower-based FabFour Coffee, founded by several former Wales and British & Irish Lions players, alongside Swansea’s very-own Tomos Watkin Brewery, Wrexham Lager and Drop Bear Bears.

An array of sweet treats will also be on offer, including samples from Tregoes Waffles, Mario’s Ice Cream and Brace’s Bakery – all three of which have already sold products via Aldi in the past.

Welsh Government Minister for Rural Affairs, Lesley Griffiths said: “Events like this provide a fantastic opportunity to showcase the amazing products created all over Wales. Working with Aldi, we want to bring customers a taste of everything that Welsh food and drink businesses have to offer.”

Julie Ashfield, Managing Director of Buying at Aldi, added: “As part of our continued commitment to backing British suppliers, we are really excited to bring our first sampling event to Swansea. We hope our shoppers enjoy trying some of the very best Welsh food and drink on offer and look forward to seeing some items appear in our stores!”

Last year, Aldi reaffirmed its pledge to prioritise home-grown suppliers by promising to increase its spend with British businesses by £3.5 billion per year by 2025.