Swansea Building Society and Swansea Arena have partnered over a five-year period.
The change comes as Swansea’s arena enters a new era, with both brands working in conjunction to place the city firmly on the entertainment map.
As well as the venue’s new name, the naming rights partnership will see physical branding installed across the arena. There will also be digital branding on the venue’s LED façade, social media and website.
The businesses will work towards expanding the city’s thriving arts and culture scene for the next five years through the annual House Party, Coffee Shop Sessions and the venue’s in-house Creative Learning programme.
Lisa Mart, venue director of Swansea Building Society Arena, said:
“It has been extremely important to us to make sure our naming rights partner fitted with our values, and we feel that Swansea Building Society is the perfect fit for us. We’re all collectively looking forward to seeing what the next five years will bring for the Arena and the city.”
Alun Williams, chief executive of Swansea Building Society said:
“Together, we share a vision of Swansea as a thriving hub of creativity and community. By supporting the venue, we aim to enrich the lives of residents and visitors alike, ensuring Swansea’s cultural legacy continues to shine brightly on both a local and global stage.”
Cllr Robert Francis-Davies, Swansea Council’s cabinet member for investment, regeneration and tourism, said:
“It’s a facility that’s benefitted so many local people, so it’s very fitting that Swansea Building Society – a local business – will be sponsoring the venue. This will help even further raise the profile of the business at a time when a regeneration programme worth over £1bn is ongoing to boost the city centre.”
Opened in March 2022, Swansea Building Society Arena is a 3,500-capacity live entertainment, conferencing and events venue.
The arena welcomes up to 250,000 people every year, with recognisable names across music and comedy such as Alice Cooper, Michael McIntyre, Paloma Faith, Gladys Knight, Hollywood Vampires and Corey Taylor, performing there.
[Lead image: Swansea Building Society Arena]
