Local stores join long‑running appeal
Two Tesco Extra stores in Llansamlet and Pontardulais Road, Fforestfach have set up collection points for the Mr X Christmas Appeal, which has been running in Swansea for more than six decades.
Donations of new, unwrapped toys can be made in store until 15 December, with gifts distributed to children across Swansea and Neath Port Talbot through nearly 150 childcare agencies.
66 years of festive giving
The Mr X Appeal was founded in the late 1950s by Swansea businessman Tom Bravin, who kept his identity secret for decades while anonymously delivering thousands of presents to children. His identity was revealed after his death in 2016, but the appeal continues in his name, now in its 66th year.
Organisers say the tradition has become a cornerstone of the city’s festive season, ensuring that children who might otherwise go without receive a gift at Christmas.
Community voices
Trevor Evans, Community Champion at Tesco Pontardulais Road Extra in Fforestfach, said the response from local shoppers is always strong:
“This year’s toy donation campaign is a fantastic way for customers to help local families in need and ensure children in our community have something to open on Christmas Day.”
Catherine Hill, Store Manager at Tesco Llansamlet Extra, added:
“We have been supporting the Mr X Appeal for several years. We have an amazing response at this store and provide lots of children with gifts thanks to the generosity of our customers.”
Wider support
More than 800 Tesco Extra stores across the UK are taking part in the toy drive. Last year, customers donated 125,000 toys, with organisers hoping to beat that figure in 2025.
