Nic Fearn, known as The Diva Supreme on TikTok, has partnered with the environmental charity as part of their Drive Your Litter Home campaign, which aims to shine a spotlight on the effect roadside litter is having on Wales’s beautiful roads.
The campaign video features Fearn in full diva mode on a rural Welsh roadside, delivering the message that “littering is not very diva” with his signature comedic style and glamorous persona.
In the video, Fearn tells his followers:
“The Diva Supreme is proud to support Keep Wales Tidy with another amazing campaign. This time, they are shining a spotlight on the effect roadside litter is having on our beautiful roads and encouraging us all to be more responsible and take our litter home.”
The Drive Your Litter Home campaign carries a simple reminder – if it comes with you on the journey, it goes home with you too.
“Litter does not belong on our roads, be more Diva and #driveyourlitterhome,” Fearn declares in the video, adding: “Because yes… it belongs to you! 💅🚗🌿”
Fearn’s content, which celebrates LGBTQ+ culture and combines comedy with everyday Welsh life, has resonated with audiences across the country. His videos often feature shopping trips to TK Maxx and charity shops, delivered with his distinctive diva flair.
“It’s the first big brand collab I’ve done,” said Fearn, whose rapid rise on the platform demonstrates the growing influence of Welsh content creators in the digital space.
The Keep Wales Tidy partnership marks a significant milestone for the Neath creator, who has built his following through entertaining and inclusive content that showcases Welsh locations and culture through a unique lens.
The collaboration comes as Keep Wales Tidy intensifies efforts to combat roadside litter across Wales, with the charity using social media influencers to reach younger audiences with environmental messages.
Fearn’s campaign video can be watched on his TikTok account @nicholasfearn, where he regularly posts content for his 112,400 followers.
The partnership demonstrates how brands are increasingly turning to local social media personalities to amplify their campaigns, particularly when those creators have authentic connections to their communities and can deliver messages in engaging, relatable ways.
The Drive Your Litter Home campaign emphasizes the importance of taking responsibility for waste and recognizing that litter does not belong on Wales’s beautiful roads.
For Fearn, the collaboration represents not just a personal achievement but also an opportunity to use his platform to make a positive impact on his local community and beyond – proving that being a diva can also mean caring for the environment.
