Four restaurants across the Swansea Bay area are among nearly 200 set to close after Premier Inn owner Whitbread announced plans to cut up to 3,800 jobs as part of a sweeping five-year overhaul of its business.
The Swansea Vale Brewers Fayre on Upper Fforest Way in Llansamlet, the Waterfront Beefeater on Langdon Road in Swansea’s SA1 maritime quarter, the Bagle Brook Beefeater on Pentwyn Baglan Road in Baglan, and The Sandpiper Brewers Fayre on Sandy Road in Llanelli are all included in the list of sites affected by the restructuring.
Whitbread confirmed the proposed changes on 30 April as part of a new five-year plan that will see it exit its remaining branded restaurant estate entirely and replace all 197 sites with a more efficient food and beverage model linked more closely to its Premier Inn hotels. Around 110 branded restaurant sites are expected to be sold as going concerns over the next 24 months, while the remainder will be converted or closed.
The company said the proposed reduction to its 30,000-strong workforce remains subject to employee consultation, and that it anticipates retaining a considerable proportion of those affected through redeployment. The firm’s previous restructuring programme in 2024 resulted in around 1,500 redundancies.
Chief executive Dominic Paul said the plan would transform the business. “We always challenge ourselves to improve and, in light of significant cost increases in the form of business rates and national insurance, as well as the implied market discount to our inherent value, we’ve looked hard at the options open to us to maximise value creation over the medium and long-term,” he said. “This plan will transform Whitbread into a higher-margin, higher-returning pure-play hotel business.”
Unite, the union representing workers across the business, said it would seek urgent discussions with Whitbread and provide support to affected members – after claiming staff first learned of the redundancies through media reports rather than from their employer. Unite general secretary Sharon Graham described the cuts as “cruel” and called on the company to enter formal consultations immediately.
Unite national officer Colenzo Jarret-Thorpe added: “It is disgraceful that Whitbread employees heard about the job cuts through the media. The company did not even have the decency to let its staff know first.”
As part of the restructuring, Whitbread plans to sell 1.5 billion pounds of freehold property to fund future growth, reducing its freehold ownership to between 30% and 40% – making it a majority leaseholder for the first time since the Premier Inn chain was founded in 1987. The company is targeting 2 billion pounds of free cash flow by its 2031 financial year, and intends to increase its total hotel room count to 96,000 by that date, up from approximately 86,600 currently.
The announcement follows Whitbread’s pre-tax profit of 298 million pounds for the year ending February 2026, representing a 19% decline on the previous year. Overall revenues remained unchanged year-on-year at 2.9 billion pounds, though UK sales climbed by 1%.
The closure of The Sandpiper is the latest blow to Llanelli’s hospitality sector, which has suffered a string of losses in recent months. The Bryngwyn and Ali Raj restaurants closed on the same day in January, prompting hundreds of tributes from customers sharing decades of memories. The Tinhouse taproom followed in February, and the four-star Stradey Park Hotel closed with immediate effect in March, leaving staff without jobs and couples fearing for their wedding deposits.
Whitbread itself has already been reducing its footprint in the area. The Pemberton Beefeater in Llanelli – which sat next to the Premier Inn at Parc Pemberton Retail Park, close to Parc y Scarlets stadium – closed in July 2024, with plans to demolish the site and revamp the wider development. The Sandpiper Brewers Fayre on Sandy Road, also in Llanelli, is now set to follow.
The closures come as rising business rates and national insurance costs continue to squeeze the hospitality sector across Wales. Welsh Government introduced 15% business rates relief for hospitality businesses in 2026, but CAMRA – the Campaign for Real Ale – has warned the measure still leaves Welsh venues at a significant disadvantage compared with England, where the relief stands at 75%.
