Bethany Coram, owner of Coram Ceramics, was named joint winner in the arts and crafts category at the South Wales regional final of the NMTF Young Traders Market competition, held at Swansea Market.
She shared the accolade with Alana Jones, founder of Alana Jayne Jewellery in Ammanford. Both will now go on to represent the region at the competition’s grand final in Stratford-upon-Avon this August.

(Image: Swansea Council)
The event, funded by the UK Shared Prosperity Fund, brought together nine of South Wales’ most promising young traders, who showcased their businesses alongside the market’s popular vegan mini-market.
David Hopkins, Swansea Council joint deputy leader, said: “Competition judges were impressed with the ambition of the young traders, and the quality of their offers. We wish them all the very best as they continue their endeavours in market trading.”
Judges included Swansea Lord Mayor Cheryl Philpott, and council regeneration managers Clare James and Matt Callaghan.
Alana Jones was also named overall winner of the regional final.
Other category winners included:
- Abigail Smith, of Abi’s Macarons (Bridgend)
- Katie Lambert, of Classy Canine Creations (Bridgend)
Highly commended awards went to:
- Leah Morgan, of Malfie & Cro (Cwmbran)
- Charlotte Taylor, of Taylor’s Tiny Tots (Merthyr Tydfil)

(Image: Swansea Council)

(Image: Swansea Council)

(Image: Swansea Council)

(Image: Swansea Council)
The event also honoured Wayne Holmes, chair of Swansea Market’s NMTF branch, who received a special presentation from NMTF president Mike Riley and the Lord Mayor in recognition of his 30 years of trading at the market.

(Image: Swansea Council)
Swansea Market, managed by Swansea Council, is the largest indoor market in Wales and was crowned Britain’s best large indoor market last year.
