The toys were delivered on the back of a giant toy truck, which arrived at Faith in Families in Swansea this morning, to the delight of staff and locals.
The toys will be distributed to children of all ages via local support workers in time for Christmas.
The giant toy truck will also be stopping off at other charity centres to donate toys to families in need, including The Brick, Wigan and The Cottage Family Centre, Fife – both of which are part of The Multibank charity initiative.
(Image: John Wellings)
(Image: John Wellings).
Founded by former Prime Minister Gordon Brown and Amazon, The Multibank initiative, which launched in 2022, was created to meet the needs of families and individuals living in poverty. It operates as a “click and collect” service for over 1,000 local charities and professionals to access surplus goods for people in need.
Cherrie Bija, CEO at Faith in Families, said: “At this time of year, the challenges and financial pressures that confront the families we engage with are greater, with many children feeling left out and excluded at Christmas. The toy donations being delivered by Amazon will help bring some joy to some of the vulnerable families in need this Christmas.”
Toys that have been donated to local families in need include the likes of Barbie, Furby, Pokémon, and LEGO Star Wars, which all feature on Amazon’s list of Top Ten Toys for Christmas 2023.
These nostalgic names and iconic franchises were chosen by Amazon experts and feature alongside other trending and educational toys. Each charity will receive multiples of each toy from the list to help more children discover the joy of toys this festive season.
(Lead image: John Wellings)
