From queues in Swansea to Parc Trostre
The US fried chicken giant has already made waves in Wales, with fans in Swansea queuing for a staggering 18 hours when the doors opened this autumn. Now, Llanelli residents will get their own taste of the legendary Popeyes® Chicken Sandwich, alongside tenders, wraps and biscuits with Cajun gravy.
The new restaurant will be based at Unit 15 Parc Trostre, just a stone’s throw from the Scarlets’ stadium, and marks the brand’s fifth Welsh opening after Cardiff City Centre, Cardiff Bay, Newport and Swansea.
A taste of New Orleans
Each piece of Popeyes® chicken is marinated for 12 hours in Louisiana herbs and spices, then hand‑breaded and battered to deliver the chain’s trademark “shatter crunch.”
The menu will also feature Popeyes® Tenders, Signature Wraps and the full range of sides, with dine‑in and takeaway options available.
“Excited to bring the spirit of New Orleans”
Tom Crowley, Popeyes® UK Chief Executive Officer, said:
“The response to our Welsh openings has always been fantastic, and we’re now excited to bring the spirit of New Orleans to Llanelli. Opening our fifth Welsh restaurant marks another big step in our growth journey, and we’re looking forward to welcoming guests to Popeyes in Trostre Park very soon.”
From Pizza Hut to Popeyes
The move comes after the closure of Llanelli’s Pizza Hut branch earlier this year, when the franchisee entered administration. Popeyes® will now breathe new life into the unit, promising jobs and a fresh draw for Parc Trostre shoppers.
(Image: Google Maps)
What locals can expect
If Swansea’s opening is anything to go by, queues are likely to snake around Parc Trostre as fried chicken fans race to be first through the doors. The arrival of Popeyes® is also expected to bring a jobs boost, with the chain’s UK expansion creating thousands of new roles nationwide and Llanelli set to benefit.
The menu will cater to a wide range of customers, with all Popeyes® chicken certified halal. That inclusivity, combined with the brand’s trademark crunch, is likely to make it a hit across communities. And for those who serve, Popeyes® is offering a 10% discount to Blue Light Card and Defence Discount Service holders — a nod of thanks to frontline workers.
