Jobs boost for Carmarthenshire as holiday park firm announces investment and recruitment drive

Parkdean Resorts, the UK’s largest holiday park operator, is looking for new recruits at its two Carmarthenshire holiday parks after investing over £300,000 to upgrade accommodation as it gets ready for peak season.

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Parkdean's Carmarthen Bay holiday park in Kidwelly

Parkdean say its Carmarthen Bay Holiday Park in Kidwelly and Pendine Sands park employ over 200 people in peak season, and the parks welcomed almost 60,000 holidaymakers last year, marking one of the busiest years on record. 

Prompted by strong bookings for 2024, Parkdean Resorts say they will recruit 6,000 people for its 66 UK-wide parks, including 750 jobs in Wales.

With 250 different careers across its business, the company says it is hiring for a wide range of roles in different departments, and job opportunities include Cleaners, Bar & Waiting team members, Maintenance Assistants, Lifeguards, Security Officers, Chefs and Kitchen Assistants. 

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The recruitment drive comes as the company announced an investment of more than £34m in its parks for 2024, including refurbishing more than 1,500 holiday homes, adding new caravans and introducing new food and beverage units.

More than 50 caravans are being refurbished at Carmarthen Bay and Pendine Sands, and six new caravans have been added to the parks to improve accommodation options for holidaymakers.

Pendine Sands beach
Pendine Sands beach
(Image: Parkdean Resorts)

Steve Richards, CEO, Parkdean Resorts, said: “We’re always looking to invest in the guest experience at our parks. 59% of our customers rebook with us, and continuing to enhance our parks will help bring people back to Carmarthenshire year after year.

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“We create rewarding jobs in the community which can turn into life-long careers in hospitality, and our staff engagement score of 83%, which is well above the sector average, shows our teams are happy.

“2024 promises to be another busy year, so there’s no better time to join our brilliant team who do so much to help our guests make lasting memories with their families.”

Parkdean Resorts employs more than 8,000 people across the UK, and last year welcomed more than 3 million holidaymakers to its 66 parks.

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(Lead image: Parkdean Resorts)

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