As summer crowds head for West Wales’s beaches, parks and green spaces, Keep Wales Tidy has launched a new campaign urging everyone to “Make Memories, Not Mess” — by taking litter home and leaving no trace behind.
The charity says litter continues to blight communities, threaten wildlife, and damage the natural environment, with recent figures showing fast food packaging on 26.4% of streets and drinks litter on 43.6% across Wales.
“Our parks, beaches and green spaces are at the heart of what makes Wales so special,” said Owen Derbyshire, Chief Executive of Keep Wales Tidy. “It’s simple: if you bring it with you, take it home. Let’s enjoy everything Wales has to offer this summer, without spoiling the experience for others or harming the environment.”
The campaign — funded by Welsh Government and part of the wider Caru Cymru movement — aims to spark a sense of pride and collective responsibility, especially in areas where bins are full or unavailable2.
West Wales, with its Blue Flag beaches, national parks, and coastal trails, is expected to see a surge in visitors over the coming weeks. Keep Wales Tidy hopes the campaign will encourage small changes in behaviour that make a big difference to the places people love.
