The partnership will debut at the Ospreys’ pre‑season clash with Exeter Chiefs at the Brewery Field, with Pravha’s branding appearing on the match‑worn home jerseys.
Part of the Molson Coors Beverage Company portfolio, Pravha is a 4% ABV lighter‑tasting pilsner. The brand says the deal reflects its commitment to supporting top‑flight rugby and engaging with fans across the Ospreys region.
Supporters will see the branding throughout the season as the Ospreys compete in the BKT United Rugby Championship in front of global audiences.
Ospreys CEO Lance Bradley said:
“We are extremely pleased to welcome Pravha as the official front of shirt sponsor of our striking new home jersey. After speaking with Pravha, it was clear to see that we have many overlapping values, including a shared bold spirit and a commitment to excellence in our industries. Both of our organisations thrive on innovation, resilience, and a passion for making a lasting impact. Together, we will celebrate our vibrant Ospreys community and savour each victory with a brave, united approach.”
Andrew McCormack, Regional Sales Controller at Molson Coors, added:
“We are delighted to be working with the Ospreys and bringing our much‑loved pilsner, Pravha, to rugby fans during the exciting season to come.”
The Ospreys have confirmed that while the Pravha logo will appear on players’ home jerseys during matches, replica versions on sale to supporters will not carry the sponsor branding.
