A Swansea native, Lancaster joins Ospreys Rugby from Swansea University, where he has played a key role in the Swansea Bay City Deal Campuses project including the development of a sports innovation centre in Swansea. His leadership has also led to the creation of the National Network for Innovation in Sport & Health.
During his tenure at Swansea University, Lancaster also played a pivotal role in elevating the Welsh Varsity into a major student sporting event. His extensive experience spans commercial partnerships, major events, fundraising, marketing, and also in communications.
Lancaster’s impressive CV also includes numerous rugby related roles such as Head of Development and Engagement at Swansea University, whilst also being involved in the development of PROTECHT mouthguards.
The club have confirmed in his new role, Lancaster will be in charge of crafting and implementing commercial strategies. Additionally, he will lead the Commercial team, focusing on cultivating robust, effective, and enduring relationships with partners.
Lance Bradley, CEO of Ospreys Rugby, commented:
“We are delighted to welcome Richard to the Ospreys family. His vast experience, local roots, and proven track record in commercial strategy and partnerships make him the ideal candidate to help us achieve our ambitious goals.
“We look forward to seeing the positive impact he will have on the club and our business partners. I would also like to express my gratitude to Swansea University for their assistance in facilitating a smooth transition process over the coming weeks.”
Richard Lancaster said of his appointment:
“I am thrilled to be taking on this new challenge at Ospreys Rugby. Having grown up in Swansea and having a deep connection with St Helens, this role feels like the perfect role in my professional journey.
“I look forward to contributing to the development of the historical ground and making it a thriving home for the Ospreys. This is an exciting time for the club, and I am eager to be a part of its future success.”
[Lead image: Ospreys Rugby]
