Port Talbot and Llanelli workers among most worried in Wales about AI taking their jobs, new study finds

Fears that AI could replace human workers are highest in Port Talbot, Llanelli and Ammanford, which all feature in the top five Welsh towns searching for answers about the risk to their employment.

The research, by efficiency experts at Ailsa, analysed how often people search for terms like ‘will AI take my job’ and ‘will I be replaced by AI’.

The research, by efficiency experts at Ailsa, analysed how often people search for terms like ‘will AI take my job’ and ‘will I be replaced by AI’.

The study found that Port Talbot was the third most anxious town in Wales, with 279 searches per 10,000 people each month. The finding comes despite recent efforts to position Port Talbot as Wales’ AI capital and schemes to help former steelworkers retrain in AI.

Llanelli and Ammanford ranked fourth and fifth, with 194 and 177 searches respectively.

Bridgend was the second most concerned town in the country, with 309 searches per 10,000 people, despite being at the heart of a new South Wales AI growth zone and plans for greater use of AI by the local council.

Swansea and Neath also featured in the top ten, with 152 and 137 searches respectively. The anxiety in Swansea exists alongside the city’s growing reputation as a centre for AI research, with Swansea University set to host a prestigious Google DeepMind programme.

In Neath Port Talbot, meanwhile, an award-winning AI project is already being used to save social workers 15 hours a week.

Across the UK, Wales was the second most concerned nation about the rise of AI, with an average of 23 searches per 10,000 people, second only to Northern Ireland. The findings come as Transport for Wales begins using AI to improve the country’s bus networks.

However, the efficiency experts behind the study have urged workers not to panic, arguing that AI is more likely to make jobs more enjoyable than to replace them entirely.

“I think it’s a big question on a lot of people’s minds at the moment, and a bit of fear, is this going to affect my job? Is this going to take my job?” said Kane Taylor from Ailsa.

“But I think we can twist this in a positive way. If AI can do all the remedial tasks in the background, it means we can upskill our workforces to do more interesting, or more complex things, that we can focus our time on.”

His colleague Jamie Burns agreed, adding that the so-called ‘robot revolution’ should be seen as a business enabler rather than a risk.

“I think a lot of people are scared and worried about AI taking their job, but companies can use AI to streamline their processes and enable them to become a better business,” he said.

“You’re always going to need people. We deal with data day in and day out, we deal with AI day in and day out, but it’s never going to replace a person. Everything still needs a person, every interaction still needs someone there, because the whole personality and personal touch is what makes business operate.”

The experts advised workers to learn how to use AI to their advantage, lean into the human skills that technology can’t replicate, and focus on building a reputation that people trust.