The move from Kingsway to a more central, pedestrian-friendly location reflects Principality’s focus on providing accessible cash and in-person services at a time when many financial providers are scaling back their physical networks.
The launch event welcomed a range of local organisations and charity partners, including Swansea Bay Health Board, Team Wales, Swansea MAD, and educational support service 2B Enterprising. Principality colleagues have collectively raised £30,000 for Swansea Bay Health Board’s Cwtch Clos project, which supports families with infants in neonatal care.
Vicky Wales, Chief Customer Officer at Principality Building Society, said: “Our Swansea branch has played such a key role in our history and we’re very proud that our colleagues have been able to make such a positive impact on the local community. We know that a strong branch presence is a priority for our Members, and as Principality celebrates its 165th anniversary this year we will continue investing in our branch network and provide important in-person services.”
Principality’s own research shows that over 70% of people consider branch presence a key factor when choosing a financial provider — a figure that stands out as banks across the UK continue to announce closures.
Founded in 1860, Principality now operates 53 branches and 14 agencies across Wales and its borders. The Swansea branch first opened in 1934, and the new Oxford Street location is designed to offer a modern, welcoming space while staying true to the building society’s heritage.
