High Street retailer Joules has said it is set to go into administration blaming soaring energy costs and a downturn in consumer spending.
The chain has 132 stores across the UK, including five in South West Wales at Mumbles, Carmarthen, Tenby and St Davids in Pembrokeshire and McArthur Glen Designer Outlet in Bridgend.
Known for its high end wellies and coats, fans of the brand include Princess of Wales, Kate Middleton and pop-star Taylor Swift.
Retailer Next had been in discussions with Joules to take a stake in the brand, but negotiations broke down in September.
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The business was set up in 1989 by Tom Joule after he set up a clothing stand at a country show in Leicestershire.
(Lead image: Google Maps)
