The Society says demand for mortgages remained strong throughout the year, supported by improving market conditions and growing confidence among home buyers. It says its relationship‑based, locally delivered lending model continued to attract customers across South West Wales.
Performance was led by the Swansea team, which includes the Swansea and Mumbles branches. Together, the two branches completed more than £48 million in mortgages during 2025, making them the Society’s top‑performing team.
The Society says the results reflect its long‑established face‑to‑face banking model, with lending decisions made locally by qualified mortgage professionals. It says this approach continues to support first‑time buyers, home movers and remortgage customers during a period of economic uncertainty.
Strong branch performance
Mumbles Branch Manager Tony Rees recorded the highest individual mortgage completions across the Society, totalling £20 million. Based at the branch for more than three years, he manages mortgage relationships across Swansea West and Gower.
Swansea Branch Manager David Osterland achieved the second‑highest completions, with £18.3 million in lending. Appointed a year ago after relocating from the Society’s Cowbridge branch, he returned to his home city and quickly built momentum with local customers.
The Society says recent changes within its Swansea‑based relationship team have strengthened customer support and service capacity. As a result, both Swansea and Mumbles branches recorded their highest annual growth in mortgage balances since opening in 2019 and 2010.
Interest rate shifts shaping demand
The Society says easing interest rates helped support affordability towards the end of the year. The Bank of England base rate fell from 4.75% to 3.75% in December, following a sharper‑than‑expected drop in inflation.
With unemployment at a near five‑year high and GDP contracting, the Society expects further rate reductions in 2026. It says this should continue to improve affordability for many borrowers and support confidence among home buyers.
Alun Williams, Chief Executive of Swansea Building Society, said:
“Our results in the Swansea area in 2025 are testament to our face‑to‑face relationship banking business model, where customers can call into one of our branches and meet a qualified mortgage professional who can help them with their mortgage requirements.”
“Looking ahead, our Society expects continued demand for mortgage services. On the back of the growth achieved in 2025, we plan to recruit additional mortgage‑qualified managers and managers’ assistants during 2026, further reinforcing our commitment to accessible, in‑branch expertise.”
The Society says it remains focused on supporting members and communities through sustainable growth, local decision‑making and a continued commitment to personal service delivered through its branch network.
