Swansea City have officially launched their full kit collection for the 2025-26 season — and it’s a confident blend of tradition, performance, and planet-friendly innovation.
Designed in partnership with Joma, the new home and away kits pay tribute to iconic moments in Swans history, combining subtle nods to past glories with modern tech and 100% recycled materials.
Timeless home kit with a crisp retro twist
The home strip keeps things classic with a clean white base and sublimated check pattern — echoing the 1996-97 play-off campaign under Jan Mølby. A sharp collar and tonal trims give the shirt a refined finish that’s ideal for both match day and everyday wear.
(Images: Swansea City AFC)
Vibrant away kit channels throwback style with a modern edge
Unveiled ahead of Saturday’s friendly against Exeter City, the fig-coloured away kit features bold green piping, soft pink accents, and a reimagined badge inspired by Swans crests from the 1960s to ’80s. It’s a confident look that embraces both nostalgia and freshness.
Take a closer look at the away kit reveal below:
(Images: Swansea City AFC)
Goalkeeper kits bring colour and character
Joma’s keeper range rounds out the collection with two vibrant options: a yellow shirt with intricate patterns, and a bold pink-magenta design that makes a statement between the posts.
(Image: Swansea City AFC)
Kit features and availability
The home and away shirts are crafted from breathable micromesh with flatlock seams for improved comfort and performance — whether you’re on the pitch or in the stands.
Both kits carry the logos of Reviva Coffee (front) and Swansea Building Society (back), maintaining continuity across all age groups.
Adult shirts are priced at £60, children’s at £50 — available now via the Swans online store. The away kit goes on sale from 10am, Friday July 25.
Personalised printing will be available once squad numbers are confirmed, with both online and in-store options.
Inclusive touches for fans
Swansea City’s ongoing commitment to accessibility continues with a monthly quiet hour, developed in partnership with the Swansea City Disabled Supporters’ Association. It will run from 12pm to 1pm on the first Friday of each month.
