Home care specialist Living at Home is set to launch its services to the people of Cardiff from January.
Headed up by Jo Abraham, who entered the care sector after caring for her mum, who sadly passed away in 2016, the firm’s new Cardiff base will provide expert home care services to adults of all ages, regardless of their health or medical needs – just as it has done since it was launched in Swansea in January 2022.
Jo said; “Starting from January 2024, we’ll be extending our services to the public. Initially, our Cardiff office comprises a team of two, and as we anticipate substantial growth, our goal is to create over 20 new positions by the end of next year.
“In a parallel success story, our Swansea office, which commenced operations in January 2022, has flourished and currently employs 35 individuals so we are thrilled to announce this ongoing expansion.”
The news comes after Living at Home received a major boost after being recognised in the Top 20 Home Care Provider rankings with a perfect 10 out of 10 score.
It was one of only two companies in the entirety of Wales that managed to achieve such a remarkable score.
Aimed at making it easier for those seeking home care to find the right agency, homecare.co.uk announces the Top 20 agencies each year.
Talking further about the plans for the expansion into Cardiff, Jo said: “Our mission is to provide comprehensive support to individuals, not just through care services but also by offering valuable information that can potentially reduce the costs associated with care.
“This assistance extends to those receiving care through council provisions or agencies like ours, as well as to individuals who are in the initial stages of understanding and navigating the care system. Armed with the right information from the outset, people can make informed decisions.”
Jo and the Living at Home team were recently visited by Mike Hedges, the MS/AS for Swansea East.
He said: “I was really interested in visiting Living at Home, a dedicated presence in the care sector that faces its daily challenges with a strong commitment to raising awareness. They not only provide well-paid jobs but also invest in ongoing workforce development, leading to outstanding staff retention.
“I commend their hardworking carers and invite new individuals to join this profession. It’s heartening to hear about a local Swansea company expanding by opening a new office in Cardiff, creating more well-paid care sector jobs. Equally, their efforts to inform the public about, using the Welsh Government’s ‘no wrong door’ approach, accessing funds for care services are an example to others.”
