Craig Flannery, who has spent more than 20 years rising through the ranks, has been named the Service’s new Chief Fire Officer. His appointment became official on Monday, 15 December 2025, after a gruelling recruitment process that tested candidates on everything from crisis leadership to long‑term vision.
From the front line to the top seat
Craig Flannery isn’t a stranger to the heat. Over more than two decades with Mid and West Wales Fire and Rescue Service, he’s led crews on the ground, overseen complex risk management, and helped steer organisational development.
His career has been marked by a drive to modernise the Service. He spearheaded innovation in firefighter training and learning programmes, making sure crews were equipped with the latest skills and knowledge.
Flannery also took charge of the Service’s On‑Call Improvement Programme, strengthening the backbone of community response. And he pushed hard for investment in workforce development and cutting‑edge ICT systems, laying the foundations for a more resilient, forward‑looking organisation.
(Image: Mid and West Wales Fire and Rescue Service)
Tough competition, clear winner
The Fire Authority put candidates through multi‑stage interviews, leadership exercises and scenario tests – with external assessors brought in to guarantee fairness. Flannery emerged as the stand‑out choice, praised for his strategic nous, deep knowledge of the Service, and commitment to community safety.
Councillor John Davies, Chair of the Authority, said:
“Craig brings a deep understanding of our Service and a clear vision for its future. His appointment will strengthen our ability to innovate, support our workforce and deliver high‑quality protection for the communities we serve.”
Flannery’s pledge
Speaking after his appointment, Flannery struck a determined tone:
“It is a privilege to lead this outstanding Service. I am committed to supporting our people, strengthening our partnerships and building on the strong foundations already in place. As challenges evolve, we must innovate, modernise and ensure we have the skills, technology and capability to meet the needs of our communities.”
Facing the Heat Beyond the Flames
Craig Flannery steps into the Chief Fire Officer role at a time when Mid and West Wales Fire and Rescue Service is still reeling from a damning cultural review. Allegations of bullying, harassment and a “boys’ club” mentality have cast a long shadow over the organisation, leaving staff and communities demanding change.
His appointment is not just about operational leadership – it’s a test of whether the Service can rebuild trust and transform its culture. Flannery’s track record in workforce development and organisational reform will be under the spotlight as he promises to modernise, innovate and put community safety first.
The question now is whether he can deliver more than promises, and lead a Service scarred by scandal into a new era of accountability, resilience and respect.
