The owners of the Worms Head Hotel in Rhossili have thanked the public for their “outpouring of emotion” following the fire that severely damaged the building in the early hours of Sunday 14 July.
In a heartfelt update shared on social media, the Short family said they had been “overwhelmed” by the support shown across all platforms, and confirmed they had launched a GoFundMe campaign for those who wish to help the hotel recover.
“We know Rhossili and the hotel have played a part in people’s lives and hold hugely special memories for all,” they wrote. “We intend to raise it from the ashes so it can continue to make memories for you for many years to come.”
The fire, which broke out just before 1am, spread rapidly through the hotel’s accommodation block and destroyed the entire roof space. Crews from six fire stations responded, using water jets, breathing apparatus and thermal imaging equipment to contain the blaze. No casualties were reported, and all occupants were safely accounted for.
(Image: Stephen Quinn)
Mid and West Wales Fire and Rescue Service has now confirmed the cause of the fire was accidental, following an investigation.
The hotel, which dates back to the 1800s, has long been a fixture of the Rhossili community and a popular destination for visitors to the Gower Peninsula. In a previous statement, the owners described the fire as “soul-destroying,” saying:
“It is particularly heartbreaking for me and my family to see 25 years of hard work destroyed in less than 30 minutes.”
The newly launched GoFundMe page, organised by Vanessa Short, aims to help cover emergency living expenses for staff, structural repairs, and the replacement of essential equipment. Insurance is expected to cover only a fraction of the rebuild costs.
The fire has also led to a temporary road closure near the hotel, with Swansea Council confirming that the unnamed road fronting the hotel and National Trust car park will remain closed for up to 21 days for public safety.
Local businesses and residents have rallied around the hotel, sharing memories and messages of support online. Neighbouring venue The View Rhossili described the fire as “heartbreaking,” adding:
“Let’s take care of our neighbours.”
You can donate to the fundraiser at: gofundme.com/f/help-worms-head-family-rebuild-after-devastating-fire
