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Arena operator Ambassador Theatre Group (ATG) have released a stunning new digital fly-through video shows how the inside of Swansea Arena will look once it’s open.

Along with new artists’ impressions, the video highlights the design and architecture of the attraction which Ambassador Theatre Group (ATG) will operate.

Swansea Arena is one feature of the £135 million Copr Bay phase one district being developed by Swansea Council and advised by development manager RivingtonHark. Other features include the Copr Bay bridge, a coastal park, apartments, business spaces and car parking.

A 3,500-capacity attraction, the arena will include: 

  • A divisible auditorium to create separate spaces, with the upper level transforming into a conference space to complement banqueting facilities
  • A 175-capacity VIP lounge
  • Nine food and drink outlets
New images show what the exterior of the Arena will look like
(Image: Ambassador Theatre Group / Swansea Council)

Complete with an LED façade, the arena will host performances across music, comedy, e-sports and conference events for an estimated 230,000 visitors a year.

Construction of Copr Bay phase one, being led by Buckingham Group Contracting Ltd, is on track for completion this autumn.

Artists impression of the lobby area of the new arena
(Image: Ambassador Theatre Group / Swansea Council)

Cllr Robert Francis-Davies, Swansea Council’s Cabinet Member for Regeneration, Investment and Tourism, said: “The Swansea Arena is going to be an iconic attraction at the heart of the city’s emerging new Copr Bay phase one district, with construction on track for completion in the autumn.

“Excitement is already starting to build with more and more visible progress on site every day, but this stunning new digital fly-through will help further raise anticipation throughout Swansea and beyond. It shows how the arena – once complete and operational – will be a world class facility that will give local people the opportunity to enjoy the very best entertainment, conferences and other events.

An audience-eye view of what it will be like to see a show at the new arena
(Image: Ambassador Theatre Group / Swansea Council)

“Copr Bay phase one is also worth hundreds of jobs to local people, with the investment having sparked considerable private sector interest in our city. Schemes of this nature – in combination with many others – will transform Swansea into one of the UK’s best cities to live, work, study and visit. They also mean Swansea’s economy is in a strong position to quickly recover from the economic impact of the pandemic.”

The flexible interior space can be arranged in a number of different ways
(Image: Ambassador Theatre Group / Swansea Council)

The tech installed at Swansea Arena will ensure that the venue is equipped to host both real life and hybrid events, embracing the current trend for virtual attendance that will continue beyond the pandemic.

Lisa Mart, Swansea Arena General Manager, said: “We are a multi-purpose entertainment venue, so although the majority of our bookings are going to be music acts, we are also going to be having comedy, premium musical theatre, and things like e-sports, gaming and even wrestling because the flexibility of our venue means we can play things in the round.

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Artists impression of the arena set up as an exhibition space
(Image: Ambassador Theatre Group / Swansea Council)

“Swansea Arena is limitless in terms of all the things it can offer.”

The arena also forms part of the Swansea City and Waterfront Digital District project which is being part-funded by the Swansea Bay City Deal.

WATCH: An amazing fly-through of the new Swansea Arena (Video: Ambassador Theatre Group / Swansea Council)

(Lead image: Ambassador Theatre Group / Swansea Council)

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