Bridgend County Borough Council has confirmed the deal with Avant Homes for the purchase of land at the 16‑acre site on behalf of Bridgend‑based housing association Valleys to Coast. The £41.8 million scheme — the housing association’s largest development to date — will deliver up to 200 new properties alongside retail units, landscaped public space, improved transport links and other facilities.
The homes will offer a mix of low‑cost home ownership, open market sale, and affordable and social rent. Planning permission is already in place, with preparatory work to remove redundant industrial infrastructure due for completion by late 2025. Avant will then begin construction in early 2026, with the full development expected to be complete by 2030.
(Image: Bridgend CountyBorough Council)
The council says the scheme forms a key part of its Local Development Plan and has been a decade in the making. Funding of £3.5 million from the Cardiff Capital Region has helped unlock the brownfield site, once home to the Revlon/Cosi factory and automotive parts manufacturer Cooper Standard.
Councillor Neelo Farr, Cabinet Member for Regeneration, Economic Development and Housing, said the multimillion‑pound investment would “completely transform our largest valleys brownfield site” and deliver “huge economic and social benefits” for the Llynfi Valley and Bridgend County Borough.
Valleys to Coast has also pledged £20,000 to support local projects during construction, underlining its social value commitments.
The wider scheme will introduce retail opportunities, green spaces and a modern transport interchange to better connect the community. Key partners include Clowes Developments, law firm Hugh James, and Cardiff Capital Region.
The redevelopment marks the latest milestone in a regeneration journey first reported by Swansea Bay News in 2022, when City Deal funding was confirmed to prepare the former industrial park for transformation.
