Two Poundland stores in South West Wales are closing their doors as part of a major shake-up of the discount chain’s UK operations.
The Swansea Morfa Shopping Park branch will close today (Friday 18 July), while the Ammanford store on Carregamman Road is set to shut on Saturday 10 August. Both closures form part of a wider plan to reduce Poundland’s footprint from around 800 stores to between 650 and 700, following a turbulent year for the retailer.
The company’s new owners, Gordon Brothers, acquired Poundland for £1 in June, prompting a restructuring plan that includes the closure of 68 stores nationwide. The move follows a period of underperformance and rising operational costs, including increased rent, energy bills, and wage contributions.
“It’s sincerely regrettable that this plan includes the closure of stores and distribution centres,” said Poundland managing director Barry Williams. “But it’s necessary if we’re to secure the future of thousands of jobs and hundreds of stores.”
Swansea closure adds to retail churn
The closure of the Morfa Shopping Park store comes after Poundland was unable to agree new lease terms. It’s one of three Swansea branches, and its departure adds to ongoing concerns about retail churn in the city.
Earlier this year, Swansea Bay News reported on the full scope of Poundland’s restructuring plans, including the sale of the business and the list of affected stores: 🔗 Poundland to close 68 stores in restructure plan 🔗 Discount chain Poundland sold for £1
Ammanford store closure follows Wilko acquisition
The Ammanford branch was one of 71 former Wilko stores acquired by Poundland in late 2023. It reopened under the Poundland brand in October and underwent a full makeover earlier this year, offering expanded grocery, clothing, and homeware ranges.
Despite that investment, the store is now among those being shuttered. Poundland says staff were informed “some weeks ago” and are being supported through the transition.
🔗 Poundland to buy 71 Wilko stores including Pembroke Dock and Ammanford
The closures come as high street retailers continue to face pressure from changing consumer habits, inflation, and shifting commercial property dynamics. Poundland says it remains committed to its core offer and will continue to operate a “very sizeable network” across the UK and Ireland.
