The highly anticipated new store, situated at Parc Fforestfach on Portarddulais Road in Swansea opened to the public on 10 June 2025, bringing with it an estimated 21 additional jobs to the local community.
To celebrate the grand opening, The Food Warehouse’s Fforestfach store gave away £1,500 worth of store vouchers to the first 150 customers through the doors.
Raffle tickets were also given to every customer in the queue before 7:45am on opening morning, which saw three winners take home a Tower Panini Presser and seven lucky customers won a Tower Air Fryer.
Five other shoppers also won the chance to take part in a 90 second supermarket sweep-style trolley dash around the entire empty store, filling their trolleys for free.
(Image: Adrian White)
Floyd Vaughan, Store Manager at The Food Warehouse Fforestfach, said: “We’re so pleased to welcome shoppers to our brand new The Food Warehouse store this morning. Everyone was so excited for the grand opening – people were even in the queue from 4am!
“If you haven’t been down to visit just yet, make sure to check out our brand-new store and get your hands on some unmissable deals.”
Kristian Barrett, Group Retail Director at Iceland Foods, added: “We’re thrilled to have opened our new Fforestfach store, ensuring even more local residents can get their hands on market-leading deals, alongside a brilliant range of frozen, grocery and fresh foods.”
The new The Food Warehouse store in Parc Fforestfach will offer multi-buy offers, like 3 for £3, 3 for £5 and 3 for £10 deals, alongside exclusive The Food Warehouse ranges such as Slimming World, Cathedral City, TGI Fridays and more.
Customers can also find further offers on the Iceland Bonus Card app.
The store will be open from 8am – 9pm Monday-Saturday, and from 10am – 4pm on Sundays.
