The campaign, spearheaded by social justice charity Foothold Cymru, was unveiled at Llanelli Library with the launch of a Zero Waste Alliance Charter, backed by changemakers from across the town. The initiative aims to support a circular economy and promote sustainable living through grassroots action.
Foothold Cymru spokesperson Nick Pearce said the campaign was a response to unsustainable consumption:
“We are currently consuming resources as though we have two planets. We only have one. Clearly, we need to start doing things differently and waste reduction is a critical part of transitioning to a sustainable future—not only for ourselves but for generations to come.”
The launch event was attended by pupils from Ysgol Penrhos, who showcased beeswax products they had made, and by Cllr Andrew Bragoli, Llanelli’s newly appointed town mayor, whose recent election was covered by Swansea Bay News.
Cllr Shaun Greaney, the council’s Labour group tree champion, praised the community’s involvement:
“It was great to see the community coming together—businesses, community organisations, educators, students and residents, all committed to exploring this change for the better. It was especially pleasing and inspiring to see the brilliant learners at Ysgol Penrhos who shared their passion for protecting our planet.”
The campaign forms part of Foothold Cymru’s wider Full Circle project, which aims to eliminate landfill and incinerator use in Wales by 2050
Llanelli is like a third world town