The store, on Rhodfa Fadog, has created 17 new jobs.
Co-op say the purpose built store is designed to serve and support the community, conveniently, and includes an instore bakery and Costa Coffee Express alongside a focus on fresh, healthy and chilled produce; meal ideas and everyday essentials; sandwiches and food-to-go; Fairtrade products, flowers, chilled beers and award-winning wines; ready meals, pizzas and, free-from, vegan and plant-based products.
There is also customer car parking, and the online home delivery of groceries will become available through Deliveroo shortly after the store’s launch, where orders are picked fresh in the local store and delivered quickly and conveniently in the community.
Parcel collection services are also be available via an InPost Locker.
Co-op say they are committed to supporting UK farmers, growers and suppliers, with all of its fresh and frozen meat and poultry, including in its ready meals, pies and freshly prepared sandwiches, 100% British.
A soft plastic recycle unit is available in store to enable the community to recycle ‘soft plastics’ including: crisp packets and bread bags, lids from ready meals and yogurt pots, biscuit wrappers and, pet food pouches – ensuring all Co-op’s own food packaging is recyclable either through local authority kerbside collections, or the in-store recycling unit.
Cameron Price, Co-op Store Manager, said: “The whole team is delighted to have the opportunity to launch the newest Co-op store in Wales, we are enjoying welcoming the community into their Co-op. Our aim is to operate at the heart of local life and we have worked to develop the range, choice and added services to create a compelling offer to serve our community, conveniently. The store also has a focus on delivering value, with member price savings across a wide range of everyday essentials so that the people who own our business, our member-owners, benefit every time they shop.”
The store operates as a Co-op franchise with the new Morriston store operated by Universal Service Stations Ltd (USS). USS launched their first Co-op franchise store in Parc Derwen (Bridgend) in January, with a third store set to open with USS later this year in Cardiff.
Ramesh Nadarajah, Director of Co-op franchise partner, USS, said: “We are delighted to be opening our latest store following the success of our Co-op store that we launched together earlier this year in Parc Derwen. Co-op offers great quality and value, and our team is keen to start to become part of local community life – working to serve and support Morriston residents, conveniently.”
The Co-op at Rhodfa Fadog, Morriston, opens between 7am-10pm daily.
